Planner, Strategy

2 weeks ago

New York, NY, United States Publicis Groupe Holdings B.V Full time
Company description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As "The ROI Agency," Zenith's expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients' business. Every investment we make has an ROI mindset-not just for our clients, but for our agency at large. We're focused on driving the maximum value for our people, our capabilities and our media investments for some of the world's leading brands.

Overview

We are currently looking for a Planner, Strategy and Digital Investment to support the day-to-day Media Planning and Strategy functions for our client. This person will assist a team in the development, execution, and stewardship of media plans for client's business and report directly to the Supervisor Strategy and Digital Investment.

Responsibilities

  • Responsible for contributing to the development and execution of strategic approach and tactical plans across a luxury fashion client.
  • Use appropriate strategy tools to analyze, understand, and report on the fluctuating media landscape
  • Create and review plans based on a brief and ensure planned metrics are accurate
  • Assist in development of digital RFPs and brief vendors
  • Review and verify media buys to ensure proper execution
  • Collaborate with internal and external parties to ensure all media and creative campaign elements are delivered by the designated deadlines and running as planned
  • Manage ongoing management of media campaigns including analyzing, negotiating, and recommending plan optimizations
  • Present media plans and provide plan maintenance including objectives/strategies and updates
  • Create and send insertion orders in Prisma and traffic tags
  • Manage weekly pacing reports and other analytics/reporting workstreams
  • Own weekly pacing document and present to clients during status
  • Maintain stewardship of competitive analysis and other strategic work to interpret data and draw conclusions
  • Support in preparing and updating final media plan details, media flowcharts (digital, print, OOH) and budget trackers
  • Collaborate and support internal teams across OOH and Social
  • Attend industry rep meetings and provide written POVs to senior team members
  • Contribute to billing reconciliation process and resolving invoice discrepancies with partners
Qualifications
  • 1+ years of experience in media planning/strategy
  • Agency experience highly preferred
  • Preferable Computer Skills/Software Knowledge: Microsoft Suite, Prisma, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Mbox, MRI/GfK, GWI
  • Basic knowledge of all cross-channel media, with a drive for curiosity and passion for the client's business
  • Demonstrate ability to learn new propriety software and processes quickly and proficiently
  • Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
  • Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast-paced environment
  • Meet client and internal deadlines and obligations
  • Manage projects, resources, stakeholders, and participants
  • Be a resource to others in the resolution of complex problems/issues

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $64,400- $77,280 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 01/06/2025.

Veterans Encouraged to Apply

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