Director, Marketing Compliance
3 days ago
Grayscale is the largest digital asset-focused investment platform in the world by AUM and offers the broadest selection of digital asset investment products in the U.S. based on number of products.
Our platform spans the full spectrum of institutional-grade solutions-from single-asset exposures to diversified and thematic strategies-with a goal of providing every investor with access to the hyper-expanding digital asset universe. Our firm offers a rare combination of decades of traditional finance work experience and digital asset leadership that brings an institutional mindset to the maturing digital asset industry. This convergence of capabilities positions us to deliver investment solutions and client experiences that are both institutionally robust and technologically advanced, which we believe offers a competitive edge that is difficult to replicate.
We're proud of our deep crypto expertise and work closely with individual and institutional investors as they explore this asset class as part of their portfolio allocation.
Position Summary
Grayscale is seeking a Director, Marketing Compliance to lead and sign off on all marketing and distribution materials across our Registered Investment Adviser and Broker-Dealer. This role is a senior compliance partner to Marketing, Product, and Distribution, ensuring our communications are both compliant and commercially effective as the firm scales. We're looking for someone with ETF and public-fund advertising experience who thrives at the intersection of regulatory rigor and high-growth innovation.
Responsibilities:
- Act as the principal reviewer and approver for all advertising and marketing materials under the SEC Marketing Rule and FINRA Rule 2210; sign off on marketing for the Broker-Dealer and RIA
- Provide strategic, practical guidance to Marketing, Product, and Distribution teams, balancing regulatory expectations while prioritizing business goals.
- Facilitate the day-to-day operations of the Firm's marketing compliance program, including the Free Writing Prospectus process and assist in reviewing advertising and marketing materials (including social media) for the Firm's Registered Investment Adviser and Broker-Dealer.
- OverseeFree Writing Prospectus (FWP) filings and ensure compliance with ETF/ETP-specific advertising and disclosure requirements.
- Enhance and maintain firm-wide policies and procedures related to advertising, sales literature, website, social media, and performance communications.
- Lead periodic monitoring, testing, and documentation aligned with Rules 38a-1 and 206(4)-7.
- Collaborate with Product and Legal teams on disclosures, fund positioning, and launch-related communications.
- Effectively work and communicate across all levels of the organization.
- Develop in-depth knowledge of the Firm's investment products and capabilities.
- Stay current on developments in the digital currency ecosystem.
- Bachelor's degree with strong academic achievement.
- 10+ years of experience reviewing different types of marketing materials including, registered fund materials, website & social media content, customized investor presentations and distribution of materials for retail and accredited investors.
- Expertise in regulatory obligations under Rule 206(4)-1 of the Investment Advisers Act, SEC Marketing Rule, and FINRA Rule 2210, and any other applicable rules, regulations, SEC no-action letters, and interpretive guidance.
- Ability to provide accurate, direct and practical advice quickly and in real-time
- Detail oriented with the ability to assess and prioritize projects.
- Ability to work effectively on a team.
- Must be collaborative, flexible and adaptable, reliable with a strong 'can do attitude.'
- Ability to operate in a fast-paced environment.
- Strong interest in digital assets, blockchain technology, and related concepts.
- Series 7 required, Series 24 required
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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