ABM Marketing Specialist
5 days ago
We are looking for anABM Marketing Specialist to support the execution of account-based marketing programs across Cyberhaven's highest-value accounts. In this role, you'll partner closely with the ABM Program Manager, SDRs, sales, and content teams to deliver personalized experiences that increase engagement, accelerate deals, and fuel pipeline growth.
This is an excellent role for an early-career marketer who is highly organized, detail-oriented, and eager to learn ABM in a fast-paced B2B environment.
What you'll do
Support ABM Campaign Execution
- Assist in building and executing ABM programs (1:1, 1:few, and 1:many).
- Create and personalize marketing assets, including emails, one-pagers, gift kits, and outreach templates.
- Help coordinate direct mail, digital programs, and event follow-up for target accounts.
- Support SDRs and AEs with insights, templates, and account-specific messaging.
- Provide weekly engagement summaries for priority accounts.
- Prepare content kits and materials for sales outreach throughout the customer journey.
- Set up targeted email sequences and nurture tracks in HubSpot (or a similar platform).
- Assist with tracking account engagement across ABM tools (Demandbase, 6sense, etc.).
- Coordinate list pulls, audience segments, and report updates.
- Help execute field events, webinars, and executive experiences targeted toward strategic accounts.
- Manage pre-event promotion, post-event follow-up, and engagement tracking.
- Track KPIs such as account engagement, meeting creation, and play performance.
- Provide insights and recommendations to the ABM Program Manager to improve the program.
- Document learnings, successful tactics, and account-specific wins.
- 2-4 years of experience in B2B marketing, demand gen, SDR/BDR, or a similar role.
- Interest in ABM, account targeting, and personalized marketing campaigns.
- Strong organizational skills and ability to manage multiple tasks simultaneously.
- Excellent communication skills and comfort working with cross-functional teams.
- Hands-on experience with HubSpot, Salesforce, or similar tools is a plus.
- Familiarity with ABM tools such as 6sense, Demandbase, or Mutiny is a bonus (not required).
- Creative problem solver with a willingness to learn and grow quickly.
- Comfortable operating in a fast-paced, high-growth environment.
Joining Cyberhaven is a chance to revolutionize data security. Traditional tools fall short, but we've reimagined protection with AI-enabled data lineage that analyzes billions of workflows to understand data, detect risk, and stop threats. Backed by $250M from leading investors like Khosla and Redpoint, our team includes leaders who built industry-defining technologies at CrowdStrike, Palo Alto Networks, Meta, Google, and more. This role lets you shape the future of data security, alongside experts driven to help customers protect their most valuable information.
Cyberhaven is committed to creating a diverse environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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