Marketing Analyst

5 days ago

Middletown, RI, United States BankNewport Full time
Overview

BankNewport celebrates being a community bank since 1819. Yes, that's 200 years, and still growing. Offering new and exciting career opportunities, BankNewport is committed to providing our employees the resource and guidance to develop careers that are challenging and rewarding.

So, if you're looking for a great professional opportunity, know that BankNewport will empower and invest in you.

POSITION SUMMARY:

Responsible for using data to provide actionable insights into BankNewport's marketing efforts, customer base, geographic markets, and competitors. Key responsibilities include supporting marketing reporting and decision marketing through data insights and marketing campaign performance and translating data into clear, actionable insights. This role is located out of BankNewport's Administrative Offices in Middletown, Rhode Island.

Responsibilities

RESPONSIBILITIES:
  • Aggregate and maintain marketing and business line data from multiple internal and external sources, including CRM, digital platforms, and core banking systems.
  • Maintain and develop Bank-wide onboarding and customer lifecycle programs.
  • Serve as a liaison between Marketing, IT/Data teams, Retail and other business units to understand business needs and provide insights to enhance marketing efforts
  • Support the execution of marketing campaigns, including developing data lists, setting up automation within CRM, and interacting with the internal designer and agency through campaign development
Reporting, Analytics & Insights
  • Develop and maintain recurring reports to track marketing performance, customer engagement, and product adoption.
  • Support the creation and delivery of data-driven presentations and reports to stakeholders, translating analytical finding into actionable guidance.
  • Translate complex data into clear, actionable insights for marketing and business line leaders.
  • Measure, evaluate and provide reporting of marketing campaigns, including paid media and digital analytics in conjunction with the advertising agency.
  • Analyze BankNewport customer base to understand and find opportunities for segmentation and marketing audiences.
  • Quantify relationship deepening opportunities and identify specific customers likely to need specific products.
  • Create lists for demand generation programs such as lead lists and multi-channel marketing campaigns.
  • Use third party data and work with external vendor software to identify external customer and product opportunities and create prospect targeting and prospect lists for demand generation campaigns.
Tools & Technology
  • Utilize tools such as Excel, Power BI, Google Analytics, CRM, and various vendor reporting portals to manage and visualize data.
  • Work across disparate data systems to create unified views of customer and campaign performance.
  • Contribute to the maintenance and improvement of marketing operations process, technology, and data practices to ensure accurate and consistent measurement of marketing results.
Additional duties
  • Conduct secondary research on industry topics and trends, including strategies, products and services, and value propositions.
Physical Requirements

Any physical demands or work conditions described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable Accommodation may be made to enable individuals with disabilities to perform the essential functions. Employees need to have the ability to:
  • Travel independently to the position's primary work location, other bank properties and work-related activities or events at locations outside the Bank.
  • Effectively communicate and exchange accurate information and ideas so others will understand.
  • Independently 0perate a computer and other office machinery, such as a calculator, copy machine, printer and software programs related to the position needed to complete the primary functions.
  • Sit or stand at a workspace and use a computer or other equipment for prolonged periods of time.
  • Meet the hybrid work schedule requirements for physically working in the office during normal business hours on Mondays and Wednesdays and another day of choice to effectively meet business needs.
  • Move office items weighing up to 35 pounds.
  • Work in an environment with low to moderate noise levels.
SUPERVISORY SCOPE:
  • None
Qualifications

REQUIRED QUALIFICATIONS:
  • Bachelor's degree in Marketing, Business Analytics, Data Analytics, or a related field.
  • 5+ years of experience in marketing analytics or a related role.
  • Strong analytical skills with the ability to interpret large datasets and present findings clearly to peers and at Executive level meetings.
  • Proficiency in data visualization and reporting tools.
  • Experience working with customer relationship databases marketing automation platforms.
  • Excellent communication and interpersonal skills; ability to work effectively across departments.
  • Knowledge of the financial services or community banking industry preferred.
BANKNEWPORT CORE VALUES
  • We celebrate individuality
  • We empower employees to be creative problem solvers
  • We invest and take the time to really get to know our customers
  • We commit to serving the financial needs of Rhode Islander's


BankNewport is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity or expression, pregnancy, childbirth or related medical conditions, military service, marital status, or any other legally recognized protected basis under federal, state or local laws, regulations or ordinances.

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