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Digital Marketing Specialist

2 weeks ago

Centennial, CO, United States Posterity Health Full time
Job Title:

Digital Marketing Specialist
Salary Range:

$65,000-$100,000
Location:

Denver, Colorado
Company:

Posterity Health
Reports To:

CEO
Job Summary:

Posterity Health is seeking a results-driven Digital Marketing Specialist to lead our digital strategy, manage our media budget, optimize our website, and drive qualified leads for our fertility-focused health services. This role is ideal for someone passionate about digital innovation, healthcare marketing, and performance analytics.
Key Responsibilities:
  • Digital Media & Budget Management
  • Develop and execute paid media campaigns across platforms (Google Ads, Meta, LinkedIn, etc.)
  • Manage and optimize digital advertising budgets to maximize ROI
  • Monitor campaign performance and adjust strategies based on analytics
  • Website Management
  • Oversee website content, structure, and performance
  • Collaborate with developers/designers to ensure a user-friendly experience
  • Implement SEO best practices to improve organic visibility
  • Lead Generation & Conversion
  • Design and execute lead generation strategies (landing pages, email campaigns, CTAs)
  • Track and analyze lead funnel performance using CRM and analytics tools
  • Collaborate with sales and clinical teams to align marketing efforts with patient acquisition goals
  • Analytics & Reporting
  • Use tools like Google Analytics, HubSpot, and SEMrush to monitor KPIs
  • Provide regular reports on campaign performance, website traffic, and lead quality
  • Recommend data-driven improvements to enhance marketing effectiveness
Qualifications:
  • Bachelor's degree in Marketing, Communications, or related field
  • 3+ years of experience in digital marketing, preferably in healthcare or wellness
  • Proficiency in Google Ads, Meta Business Suite, SEO tools, and CMS platforms
  • Strong analytical skills and experience with marketing automation and CRM systems
  • Excellent communication and project management skills
Preferred Skills:
  • Experience in fertility, men's health, or telehealth services
  • Familiarity with HIPAA-compliant marketing practices
  • Graphic design or video editing skills a plus