Senior Director of Digital Marketing
2 weeks ago
Job Type
Full-time
Description
Job Title: Senior Director of Digital Marketing
Company: Empower Aesthetics
Location: Austin, TX
Travel: Minimum of 20%
Position Type: Full-Time
About Empower: Empower Aesthetics, backed by Shore Capital Partners, is a dynamic medspa platform offering business management support to partner practices. Our centralized system, operational best practices, recruiting network, and marketing expertise empower providers to scale their brands and become leaders in the aesthetics industry. We are the first choice for ambitious providers seeking rapid growth and unmatched resources.
About the Role: The Senior Director of Digital Marketing will oversee the full digital ecosystem, including paid media, SEO, content, analytics, CRM, and lifecycle marketing. This leader will partner closely with Finance, Operations, Brand, and Clinical teams to scale efficient, insight-driven growth across all practices.
Data-Driven Acquisition & Growth:
- Lead digital strategy to drive lead generation, conversion, and ROI.
- Oversee paid media, SEO, social media, content, and local marketing initiatives.
- Optimize digital touchpoints-including landing pages, booking flows, and web experiences.
- Build dashboards to track KPIs across acquisition, conversion, and retention.
- Use analytics, experimentation, and A/B testing to guide spend, targeting, and content decisions.
- Partner with Finance and Operations to forecast growth and attribute ROI.
- Design lifecycle and retention campaigns to improve loyalty and reactivation.
- Leverage CRM and automation tools to create personalized communication flows.
- Monitor retention trends and proactively address at-risk consumer segments.
- Manage and mentor the Marketing Manager.
- Collaborate closely with Brand, Operations, and Clinical teams to support unified initiatives.
- Lead relationships with external agencies (paid media, SEO, website).
- Ensure compliance with healthcare regulations and brand standards.
- Stay current on industry trends, privacy regulations, and emerging platforms.
- 8-12 years of marketing experience with exposure to both brand and agency environments.
- Proven success in multi-site, healthcare, wellness, or service-based businesses.
- Deep expertise in digital marketing, CRM, SEO/SEM, analytics, and automation.
- Experience managing multiple brands or regions through centralized systems.
- Strong project management, leadership, and analytical capabilities.
- Comfortable navigating ambiguity and scaling new systems or processes.
- Highly collaborative, proactive, and organized.
- Experience with HubSpot, Podium, and marketing dashboards preferred.
- Familiarity with A/B testing and performance optimization methodologies preferred.
- Strong written and verbal communication skills.
- Initiative and problem-solving ability.
- Flexibility and adaptability in a rapidly growing environment.
- Excellent interpersonal and cross-functional collaboration skills.
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