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Marketing Digital Specialist I

2 weeks ago

Phoenix, AZ, United States Best Western International Inc Full time
Join BWH Hotels - Where Passion Meets Purpose

At BWH® Hotels, we don't just offer employment opportunities, we create opportunities to be part of something extraordinary. As a global leader in hospitality for nearly 80 years, our vision is to inspire travel through unique experiences. Joining our corporate team means becoming part of a dynamic and inclusive community that values innovation, collaboration, and making a meaningful impact in the travel industry.

Headquartered in Phoenix, Arizona, BWH Hotels boasts a powerful portfolio of 18 brands, including WorldHotels™, Best Western® Hotels & Resorts, and SureStay Hotels®, with approximately 4,300 hotels in over 100 countries. We take pride in our top-ranking employee engagement scores and foster a workplace culture where your contributions truly matter. Join us and be part of a team that's shaping the future of hospitality

Job Profile Summary:

This role of a Digital Specialist I exists to help hoteliers across North America optimize and maintain their online presence, driving digital marketing performance across key marketing and distribution channels. By leveraging industry best practices and emerging technologies, including AI-driven tools, the specialist ensures each property maintains a competitive edge through strategic digital channel management, content optimization, and reputation enhancement.

Essential Duties and Responsibilities:
  • Specialist: Serve as a day-to-day contact for, and foster relationships with, hoteliers, partners and subject matter experts.
  • Digital Marketing Review Calls: Support company initiatives by answering hotelier's questions regarding online marketing, photos, and other important initiatives, leveraging AI tools where appropriate to provide data-driven content.
  • Effective Communication: Utilize professional verbal and written techniques to address concerns and provide solutions.
  • Performance Metrics: Monitor and report on key digital marketing performance indicators to evaluate the success of campaigns and optimize strategies accordingly.
  • Strategic Alignment: Collaborate with internal departments to ensure marketing strategies align with overall business objectives and goals, applying strategic thinking to anticipate market changes and recommend innovative solutions.
Education and Experience:
  • At least 1 year's experience in the digital environment marketing space, preferably in online marketing, brand marketing, or brand-based media marketing.
  • Associate or bachelor's degree in marketing, communications, business or a related field or equivalent work experience.
Required Knowledge and Skills:
  • Time Management: Utilize effective time management strategies to prioritize tasks and meet deadlines consistently.
  • Relationship Building: Foster strong, positive relationships with hoteliers through regular communication and proactive engagement via calls, emails, and in-person interactions at hotelier events.
  • Digital Tools Proficiency: Stay updated on the latest digital marketing tools and platforms (e.g., SEO) and apply them effectively when communicating with hoteliers.
  • AI and Emerging Technologies: Demonstrate familiarity with AI-driven tools and technologies to enhance digital marketing strategies, improve efficiency, and deliver data-driven insights.
  • Strategic Thinking: Apply critical and strategic thinking to analyze performance data, identify opportunities, and recommend innovative solutions that align with business objectives.
  • Software Proficiency: Demonstrate expertise in Microsoft Office Suite, SharePoint, and Salesforce for effective project and data management.
  • Communication Skills: Exhibit strong written, verbal, and presentation skills, with advanced computer literacy to support clear and impactful communication.
Other Requirements:
  • May travel up to 10% of work time.
  • Hybrid work model requiring a minimum of *two days per week onsite at our Phoenix office.
    • *In-office days may vary based on business needs, including meetings and company events.


This position is not eligible for immigration sponsorship.

Benefits Summary for Full-Time Employees

• Medical/Dental/Vision available day one

• Vacation/Sick- accruals start day one

• Paid company holidays and personal holidays to celebrate what's important to you

• 401K - company contribution and match (U.S.)

• Registered Retirement Savings Plan (RRSP) - company contribution and match (Canada)

• Employee discounts/hotel discounts

• Free financial and health wellness programs

• Tuition Reimbursement

Equal Employment Opportunity

BWH Hotels (the "Company") maintains a policy of equal employment opportunity for all employees and qualified applicants for employment without regard to race (including hair textures and hair styles associated with race), color or pigmentation, religion, religious creed (including religious dress and grooming practices), national origin, ancestry, alienage or citizenship status, caste, age, disability, gender, gender identity or expression, sex, sexual orientation, LGBTQIA+ individuals, height, weight, pregnancy status, childbirth or related medical conditions, genetic information, uniformed service or veteran status, marital status, or any other characteristic protected by applicable federal, state, provincial, or local laws. The Company's equal employment opportunity policy applies to all aspects of employment with the Company, including, but not limited to, hiring, promotion, transfer, benefits, discipline, and termination.