Senior Digital Marketing Coordinator

Department: Corporate Marketing
Reports To: Corporate Marketing Director
Location: Sandy, UT | Nashville, TN | Phoenix, AZ (100% in-office)
Travel: Minimal (5-10%)

Layton Construction is one of the largest commercial construction management firms in the U.S., delivering complex projects nationwide with a focus on honesty, unity, safety, and quality. Our marketing team tells that story, and we're looking for someone to own how it shows up digitally.

This role executes Layton's social media strategy and digital presence while recommending optimizations based on performance data and platform trends. You'll manage day-to-day content operations, develop and run paid campaigns, and translate what's working (and what's not) into clear recommendations for the marketing team. You'll take great content from across the organization and turn it into digital experiences that grow our audience and support business development. You're also paying attention to how AI is reshaping search and content discovery-and you're thinking about what that means for us.

You'll have direct impact on:

• Layton's digital reputation and social media presence
• Audience growth and engagement across key platforms
• How content performs and resonates with target audiences
• Digital marketing ROI and campaign effectiveness
• Website traffic, user experience, and SEO performance

What You'll Do:

Social Media Strategy & Execution
(45%)

• Execute social media strategy across LinkedIn, Instagram, Facebook, X, and TikTok

• Identify content series opportunities and recommend campaign ideas that build engagement and showcase Layton's expertise

• Maintain master content calendar on Monday.com, coordinating across Communications, Engagement, Video, and Internal Communications teams

• Manage corporate social media accounts with daily posting, optimizing for high-traffic times to maximize organic reach

• Coordinate and write engaging captions and adapt content from Communications, Engagement, and Video teams for platform-specific audiences

• Ensure all social content is error-free before posting and manage approval workflow

• Send captions and content to stakeholders for approval and manage feedback process

• Work with Creative Services to request social graphics, providing clear briefs that incorporate best practices and algorithm requirements

• Review social graphics to ensure they meet platform specifications and best practices

• Monitor and respond to comments, messages, and community engagement

• Stay current on platform updates, algorithm changes, and trends; recommend strategy adjustments accordingly

• Collaborate with Engagement and Pursuit teams to promote events, awards, and business unit achievements

• Partner with Video team to optimize video content for each platform

Paid Advertising & Campaign Management
(20%)

This role develops and manages Layton's paid social advertising strategy, building foundational knowledge and testing what resonates with our audiences

• Develop and manage paid social campaigns across LinkedIn, Instagram, and Facebook that fall within monthly budget

• Research paid advertising options and present recommendations to Marketing Director for approval

• Partner with HR to create paid recruiting campaigns targeting talent in remote or hard-to-staff locations

• Develop regional awareness campaigns with business development teams to increase Layton's visibility in key markets

• A/B test ad creative, copy, targeting, and placements to maximize ROI and build institutional knowledge

• Monitor campaign performance and adjust tactics based on data insights

• Manage ad budget allocation across platforms and campaigns

• Coordinate with Creative Services for paid ad creative development

• Report on paid campaign performance with recommendations for optimization

Website Management & SEO (15%)

• Manage website content updates including project pages, news, blog posts, and landing pages

• Optimize website content for search engines, AI search, and user experience; recommend improvements

• Participate in bi-monthly maintenance calls with Layton parent company and web developer

• Coordinate with Communications to publish press releases, articles, and case studies

• Monitor website performance, traffic patterns, and user behavior

• Ensure website reflects current brand standards and messaging

Analytics, Reporting & Performance Optimization
(10%)

• Track and analyze digital marketing performance using Sprout Social, Google Analytics 4, Dealerfront, Bitly and similar tools

• Produce monthly reports showing social media growth, engagement, website traffic, paid campaign performance, and content insights

• Compile data for quarterly reports demonstrating digital marketing ROI and strategic impact

• Use data insights to recommend optimizations to content strategy, posting times, platform focus, and campaign tactics

• Monitor competitor digital presence and flag opportunities for differentiation

• Share performance insights with the broader Marketing department

Cross-Functional Collaboration
(10%)

• Partner with Communications to adapt long-form content for social media and digital channels

• Coordinate with Engagement to promote events, awards, and business unit achievements

• Collaborate with Creative Services on social graphics, ensuring early alignment on best practices

• Interface with Pursuit team to support business development digital needs

• Partner with HR on paid recruiting campaigns and talent attraction social content

• Support Internal Communications with social content that can be adapted for recruiting

What You Bring

• 3-5 years of professional experience in digital marketing, social media management, or related field

• B2B marketing experience preferred

• Experience managing editorial/content calendars for multi-channel marketing (Monday.com, Asana, or similar)

• Track record managing corporate social media accounts with demonstrated audience growth and engagement

• Strong understanding of social media algorithms, best practices, and platform-specific optimization

• Familiarity with how AI-powered search (Google AI Overviews, ChatGPT, Perplexity, etc.) is changing content discovery and SEO strategy

• Proficiency with social media management tools (Sprout Social or similar)

• Experience with Google Analytics (GA4), SEO principles, and website content management

• Experience developing and managing paid social advertising campaigns

• Excellent writing skills with ability to craft engaging content for different platforms and audiences

• Strong organizational skills with ability to manage multiple campaigns simultaneously

• Data-driven mindset with ability to analyze metrics and translate insights into recommendations

• Experience coordinating with creative teams and providing clear design briefs

• Self-starter who takes initiative while keeping leadership informed

• Bachelor's degree in Marketing, Communications, Digital Media, or related field

Preferred

• Construction, architecture, engineering, or technical industry experience

• Agency or in-house marketing experience

• Familiarity with creative workflow tools (Lytho or similar)

• Understanding of AI search optimization and how to structure content for visibility in AI-generated answers

• Experience with Bitly, Dealerfront, or similar tracking/analytics tools

• Basic graphic design skills or familiarity with Canva/Adobe Creative Suite

• Video editing or content creation experience

• Understanding of LinkedIn for business development and thought leadership

Personal Attributes

• Platform expert who stays current on social media trends, algorithm changes, and digital best practices

• Proactive problem-solver who sees how daily work connects to bigger business objectives

• Data-driven optimizer who uses analytics to continuously improve performance

• Collaborative partner who works effectively with content creators, designers, and stakeholders

• Detail-oriented professional who maintains quality and brand consistency across all digital touchpoints

• Strong communicator who manages stakeholder expectations and keeps leadership informed

• Curious and adaptable and stays ahead of platform changes and continuously builds expertise

• Creative thinker who finds innovative ways to engage audiences and stand out digitally

Updated: December 2025