Field Marketing Specialist

We're looking for a creative, proactive, and relationship-driven Field Marketing Specialist to help shape the next chapter of Empathy Lab by EPAM in North America. In this role, you'll play a key role in elevating our brand, engaging CMO-level audiences, and generating meaningful demand across the marketing, commerce, and loyalty landscape.

You'll partner closely with senior stakeholders, subject matter experts, and cross-functional teams to bring our go-to-market strategy to life-executing high-impact regional programs, increasing brand visibility, and driving measurable pipeline contribution for an exciting new unit within EPAM.

If you love blending strategy with hands-on execution, thrive in a fast-moving environment, and are excited by the opportunity to make a visible impact from day one, we'd love to meet you.

Apply and help us build something extraordinary.

https://www.empathylab.com/

Req# 928391585

Responsibilities

• Develop and implement regional marketing strategies in collaboration with senior stakeholders

• Deliver content-driven and demand generation campaigns in partnership with subject matter experts and the core brand team

• Plan and manage regional events, including executive roundtables, partner activations, client dinners, and sponsorships

• Work with subject matter experts to develop thought leadership ideas and content to support public relations efforts across major industry outlets

• Partner with alliance teams to execute co-marketing initiatives with key technology partners

• Support sales enablement by creating case studies, award submissions, presentations, and internal communications

• Track, analyze, and report on marketing performance, spend, and KPIs for the region

• Identify the most effective marketing channels for reaching core CMO and marketing leadership audiences

• Conduct competitive research to inform strategic decisions and messaging

• Ensure strong local execution, stakeholder engagement, and consistent brand representation

• Test, measure, and optimize campaigns for continuous improvement

• Maintain high standards of accuracy, project management, and organizational excellence

Requirements

• Minimum 2 years of experience in field marketing, demand generation, or related B2B marketing roles, preferably in an agency or consultancy environment

• Proven ability to collaborate with diverse stakeholders and build strong cross-functional partnerships

• Strong project management, organizational, and communication skills

• Experience with campaign tracking, analytics, marketing automation, and segmentation platforms (bonus)

• Demonstrated creativity, flexibility, and resourcefulness in problem-solving

• Experience in developing content for thought leadership, PR, and sales enablement

• Familiarity with co-marketing and partnership programs

• High attention to detail and commitment to delivering quality work

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred

We offer

• Medical, Dental and Vision Insurance (Subsidized)

• Health Savings Account

• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)

• Short-Term and Long-Term Disability (Company Provided)

• Life and AD&D Insurance (Company Provided)

• Employee Assistance Program

• Unlimited access to LinkedIn learning solutions

• Matched 401(k) Retirement Savings Plan

• Paid Time Off - the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)

• Paid Holidays - nine (9) total per year

• Legal Plan and Identity Theft Protection

• Accident Insurance

• Employee Discounts

• Pet Insurance

• Employee Stock Purchase Program

• If otherwise eligible, participation in the discretionary annual bonus program

• If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program

EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our clients, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.Engineer the Future with a Career at EPAM (https://www.youtube.com/embed/NU_mnNITn2o?si=IiCxyQ4sr1YJWxDG)

For remote work in New York City only.

This posting includes a good faith range of the salary EPAM would reasonably expect to pay the selected candidate. The range provided reflects base salary only. Individual compensation offers within the range are based on a variety of factors, including, but not limited to: geographic location, experience, credentials, education, training; the demand for the role; and overall business and labor market considerations. Most candidates are hired at a salary within the range disclosed. Salary range: $60,000 - $80,000. In addition, the details highlighted in this job posting above are a general description of all other expected benefits and compensation for the position.

Applications will be accepted on a rolling basis.

EPAM will not provide new H-1B visa sponsorship for this position. Candidates with existing transferable H-1B status may be considered.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

EPAM Systems, Inc. is an equal opportunity employer. We recognize the value of diversity and inclusion in creating success for our customers, business partners, shareholders, employees and communities. We are committed to recruiting, hiring, developing and promoting employees without discrimination. As a global employer, this commitment includes complying with all laws in the countries in which we operate. Nevertheless, we believe equal employment practices should not be limited to what the law requires. Equal opportunity and inclusion are essential to motivate, empower and recognize the best in everyone.

At EPAM, employment actions are based on individual qualifications, without regard to race, color, religion, creed, gender, pregnancy status, sexual orientation, gender identity, gender expression, marital or familial status, national origin, ancestry, genetics, age, disability status, veteran status, citizenship status when otherwise legally able to work, or any other characteristic protected by law.