Growth Marketer
2 weeks ago
Experience: 3-6 years in growth or full-stack marketing for SaaS / PLG products
About Gumloop
We've reached the "great product, organic love, zero-person marketing team" stage and are ready to scale our growth engine. This is a rare opportunity to build Gumloop's marketing function from the ground up, working directly with the founders and GTM leads to drive activation, conversion, and awareness.
The Role
As Gumloop's first Growth Marketer, you'll own the full marketing stack from messaging and campaigns to analytics and experimentation. You'll move fast, test often, and build the foundation for scalable, repeatable growth.
This is a hands-on IC role for someone who thrives in early-stage environments and loves blending creativity with data.
What You'll Do
- Design and run experiments across the funnel to drive activation, expansion, and retention
- Build and optimize PLG loops across onboarding, pricing, and in-product nudges
- Create, launch, and iterate paid and organic campaigns (search, social, podcasts, newsletters)
- Develop and refine Gumloop's messaging and positioning for enterprise and individual users
- Partner with Sales to create high-converting content and sales enablement materials
- Manage analytics, tracking, and reporting to make data-driven decisions
- Drive awareness through creative campaigns, partnerships, and community presence
- May oversee SDRs or growth-focused projects as the org matures
- Proven experience driving measurable growth at a PLG SaaS or dev-tool company
- Full-stack marketing skill set spanning strategy, execution, and analytics
- Strong copywriting ability and attention to creative detail
- Comfortable owning performance channels and attribution tools (GA, Looker, HubSpot etc.)
- Bias for action, experimentation, and rapid iteration
- Experience marketing to technical audiences or builders
- Enjoy collaborating closely with engineers and designers in office
- Build the marketing function from scratch with full ownership and autonomy
- Work directly with founders and GTM leadership on high-impact experiments
- Freedom to test, measure, and scale what works
- High-visibility role at a fast-growing company
- In-office role in San Francisco
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