Sr. Campaign Analyst, Personalization

2 days ago

Brentwood, TN, United States IDR Healthcare Full time

IDR is seeking a Senior Customer Marketing Analyst to join one of our top clients in Brentwood, TN. This role is pivotal in bridging the gap between front-end campaign strategies and back-end data analytics, enabling our client's team to make informed, data-driven decisions. If you are eager to be part of a dynamic organization and thrive in a collaborative, team-oriented environment, please apply today

Position Overview/Responsibilities for the Senior Customer Marketing Analyst: Collaborate closely with merchandising, pricing, digital, and data science teams to enhance marketing operations. Utilize Adobe Campaign and transition to Zeta Marketing Cloud and Zeta CDP for marketing automation. Develop reusable datasets and dashboards for customer KPIs using tools like Tableau and Alteryx. Lead high-priority projects, ensuring timely and accurate delivery of customer insights. Train team members and potentially lead a direct report, fostering a culture of continuous learning.

Required Skills for Senior Customer Marketing Analyst: Expert-level proficiency in SQL and experience with large data sets or relational databases. Hands-on experience with retail POS or loyalty data, with the ability to translate data into actionable insights. Strong communication skills to effectively convey data stories to leadership and various stakeholders. Proficiency in Microsoft Office and familiarity with Adobe Campaign or Zeta Marketing Cloud/CDP. Demonstrated experience in leading training sessions or managing projects.

What's in it for you? Competitive compensation package Full Benefits; Medical, Vision, Dental, and more Opportunity to get in with an industry-leading organization Close-knit and team-oriented culture

Why IDR? 25+ Years of Proven Industry Experience in 4 major markets Employee Stock Ownership Program Medical, Dental, Vision, and Life Insurance ClearlyRated's Best of Staffing® Client and Talent Award winner 12 years in a row

#LI-Hybrid

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