AI Engagement

Job Description

We are seeking a dynamic and strategic AI Engagement & Communications Manager to lead our efforts in driving enterprise-wide engagement with Artificial Intelligence (AI). This role will focus on creating and executing a comprehensive channel strategy aimed at educating, inspiring, and empowering employees across the organization to engage with AI technologies. The ideal candidate will have direct and deep experience with the latest AI tools and products, in internal communications, content creation, event management, and a passion for demystifying AI to a wide range of employee personas. The position will work closely with cross-functional teams, leaders, and subject matter experts to promote AI initiatives, share stories, and provide resources that enhance employee knowledge and confidence in AI.

Key Responsibilities:

• AI Channel Strategy Execution: Develop and execute an enterprise-wide channel strategy to promote AI adoption and engagement across multiple teams and departments. This includes creating relevant and accessible content that aligns with the organization's AI goals and employee needs.

• Internal Microsite Management: Oversee the creation, management, and continuous updating of an internal microsite dedicated to AI resources, news, events, and stories. Ensure the site is engaging, informative, and reflects the latest AI developments within the company.

• Content Curation & Story Mining: Identify, gather, and curate AI-related stories from various teams across the enterprise, showcasing successful AI initiatives, employee use cases, and best practices. Tailor content to appeal to multiple employee personas (e.g., technical, non-technical, executive).

• Employee Education & Empowerment: Encourage employee adoption by providing easy-to-understand tutorials, training sessions, and resource guides. Act as a subject matter resource, empowering employees to effectively use AI tools and technologies within their roles.

• Cross-Functional Collaboration: Build strong relationships with AI teams, product owners, and key stakeholders across the enterprise to connect the dots between various AI initiatives and ensure consistency in messaging. Serve as a central point of contact for AI-related communications.

• Analytics & Success Measurement: Work with IT to define key metrics for success in terms of AI engagement, adoption, and knowledge sharing. Analyze content performance, event attendance, and employee feedback to continuously refine the AI engagement strategy and drive improvements.

Qualifications:

• Experience: 15+ years of experience in corporate communications, content strategy, or internal engagement, with a focus on technology, digital transformation, or AI preferred.

Skills & Expertise :

• Strong understanding of AI technologies and their application in the enterprise.

• Experience in creating and managing internal communications channels, including microsites, newsletters, and intranet platforms.

• Excellent writing, storytelling, and content creation skills.

• Ability to engage a broad range of employee personas, from technical teams to senior leadership.

• Familiarity with analytics tools to measure engagement and content performance (e.g., Google Analytics, internal reporting tools).

• Strong collaboration skills, with the ability to work cross-functionally with technical and non-technical teams.

Traits:

• Intensely curious with a learning mindset

• Passionate about technology and innovation

• Patient and skilled at simplifying complex concepts for a diverse audience

• Proactive, organized, and comfortable managing multiple projects simultaneously

This position requires the ability to legally operate a motor vehicle on a regular basis. A company vehicle will be provided for this role with successful completion of a Motor Vehicle Report review.

Compensation:

• The expected base compensation for this role is: ($171,200-262,300). Actual base compensation within the identified range will vary based on factors relevant to the position.

• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

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GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).

This role is categorized as remote. This means the selected candidate may be based anywhere in the country of work and is not expected to report to a GM worksite unless directed by their manager.

The selected candidate will be required to travel