Sports Marketing Specialist

Job Summary:
The Sports Marketing Specialist is responsible for managing all sports-related community partnerships, activations, and events in which Erlanger Health System is a sponsor or featured partner. This includes coordination of year-round activities at Erlanger Park (home of the Chattanooga Lookouts), event day logistics, brand representation, and the development of sports-related community outreach initiatives. Beyond baseball, the Specialist will build and manage relationships with high school, youth, and recreational sports programs across the region including soccer, basketball, football, track, and more to ensure Erlanger maintains a visible, health-forward presence at key events. This role is ideal for a sports-minded, community-oriented professional who thrives on event execution, stakeholder engagement, and brand activation through meaningful partnerships with athletic organizations.

Key Job Responsibilities:

Erlanger Park and Chattanooga Lookouts Activation
-Serve as Erlanger's primary liaison to the Chattanooga Lookouts, coordinating all elements of the systems title sponsorship of Erlanger Park.
-Oversee event-day activations including signage, on-field presentations, wellness activities, and public recognition of Erlanger teams, clinicians, or partners.
-Work with Marketing and Creative teams to ensure brand integrity across in-park materials and experiences.

Sports Sponsorship Management
-Identify and manage Erlanger's relationships with local and regional sports organizations especially youth leagues, high schools, and community rec teams.
-Coordinate presence at sporting events where Erlanger is a sponsor or host, ensuring that brand activations are strategic, visible, and mission-aligned.
-Develop relationships with athletic directors, coaches, and civic partners to expand Erlanger's role in community sports engagement.

Event Planning and Execution
-Plan and execute Erlanger-branded events at sports venues such as health screenings, sponsor nights, community celebrations, and recognition ceremonies.
-Manage logistics for on-site presence, signage, staffing, giveaways, and community education opportunities at athletic events.
-Collaborate with the Event Specialist and CMN & Community Giving Manager to ensure integration with broader community engagement efforts.

Brand Visibility and Community Health Messaging
-Coordinate messaging and signage that reinforces Erlanger's mission of wellness, prevention, and community health across all sports activations.
-Identify opportunities to promote pediatric care, orthopedics, wellness programs, or other relevant healthcare and wellness service lines in sports-related environments.
-Capture content and stories from sporting events for use across digital and social channels in collaboration with Marketing and Communications.

Education:
Required: Bachelor's degree in Sports Marketing, Public Relations, Event Management, or related field

Preferred:

Experience:
Required:
-3-5 years of experience managing or coordinating sports sponsorships, athletic events, or brand activations
-Strong interpersonal skills and comfort working in fast-paced, public-facing environments
-Availability to work evenings, weekends, and holidays as required for sporting events

Preferred:
-Experience working in or with minor league sports organizations, community athletics, or school athletic departments
-Familiarity with brand strategy, health education campaigns, or nonprofit sponsorship coordination
-Knowledge of youth sports trends, community engagement strategies, and event production best practices

Position Requirement(s): License/Certification/Registration
Required:
N/A

Preferred:
N/A

Department Position Summary:

Erlanger Health System is not only a leader in healthcare, but also a visible, engaged community partner in Chattanooga's sports, youth athletics, and civic pride. A cornerstone of this commitment is Erlanger's title sponsorship of Erlanger Park, home of the Chattanooga Lookouts minor league baseball team, and the organizations growing support of athletic events and venues throughout the region.

As a member of the Community Relations Team within the broader Marketing & Communications structure, the Sports Marketing Specialist plays a critical role in operationalizing Erlanger's sports-related sponsorships, brand activations, and event engagements. Reporting to the Community Relations Director, this individual ensures that Erlanger's involvement in sporting events from professional baseball to youth football drives visibility, deepens relationships, and reinforces the organizations commitment to community health and wellness.