Senior Marketing Specialist

4 days ago

Reston, VA, United States ICF International Inc Full time

ICF has an incredible story to tell. We partner with more than 60 leading energy utilities across North America, along with energy developers and investors, to navigate the rapidly changing energy landscape. As electricity demand rises-driven by electrification, industrial growth, and digital transformation including artificial intelligence-we help clients plan, prioritize, and deliver energy projects, modernize infrastructure, and provide reliable, affordable solutions.

We're looking for a Senior Marketing Specialist who thrives in a fast-paced, dynamic business environment to join our corporate marketing team and support strategic growth in our energy business. Reporting to the Senior Marketing Manager, this role will help drive ICF's growth in the energy sector by designing and delivering compelling marketing campaigns.

You won't just be promoting services-you'll be helping energy companies navigate transformation. That takes someone who's both a strong executor and a strategic thinker. We're looking for a collaborative, creative marketer who's ready to roll up their sleeves, drive measurable impact, and bring fresh ideas to the table.

What you'll do:

  • Manage marketing campaigns that drive growth and advance business goals for our energy business.
  • Work on a team with multiple marketers and subject-matter experts, including senior leadership, to help create integrated marketing campaigns through a combination of marketing deliverables, design, and media.
  • Support the creation of marketing content (articles, papers, case studies, webinars, targeted emails, etc.), including translating complex data and analysis into digestible and engaging narratives.
  • Collaborate with business leaders, business development team, and energy experts to align marketing campaigns with growth priorities.
  • Contribute to annual marketing strategy to help define business priorities, key audiences, campaign themes, and a full year of campaign activity.
  • Help educate and encourage staff to engage with social media to further extend the reach of our marketing content.
  • Collaborate with our event marketers to optimize our event, conference, and award strategy and maximize ICF's exposure in the marketplace.
  • Support data analysis, reporting efforts, and performance management associated with various marketing strategies and campaigns.
  • Track competitor positioning and industry thought leadership to keep marketing aligned with market shifts
Basic Qualifications:
  • B.S. in Marketing, Communications, or related field.
  • 4+ years of experience working on marketing campaigns, preferably for a marketing agency or in B2G or B2B environments.
  • 1+ year of experience marketing in the energy industry
Preferred Qualifications:
  • General knowledge or strong interest in the energy industry.
Professional Skills:
  • Experience working with senior leaders to prioritize and execute marketing activities.
  • Strong project management, organizational, and time management skills, with the ability to coordinate subject matter experts and drive marketing deadlines and deliverables in a fast-paced, dynamic environment.
  • Storytelling skills with the interest/ability to turn complex topics and data into compelling narratives.
  • Strong written and oral communication skills, with the ability to influence senior leaders and stakeholders through regular presentations.
  • Ability to work across teams and departments in a highly collaborative way.
  • A strong communications leader who is proactive and able to manage day-to-day tasks independently.


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Working at ICF
ICF is a global advisory and technology services provider, but we're not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.

We can only solve the world's toughest challenges by building a workplace that allows everyone to thrive. We are an equal opportunity employer. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO policy.

We will consider for employment qualified applicants with arrest and conviction records.

Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation, please email Candidateaccommodation@icf.com and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

Read more about workplace discrimination rights or our benefit offerings which are included in the Transparency in (Benefits) Coverage Act.

Candidate AI Usage Policy

At ICF, we are committed to ensuring a fair interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy is in place to maintain the integrity and authenticity of the interview process.

However, we understand that some candidates may require accommodation that involves the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance at candidateaccommodation@icf.com. We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed.

Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.

The pay range for this position based on full-time employment is:
$73,403.00 - $124,784.00

Reston, VA (VA30)

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