Community Liaison for Hospice Care
7 days ago
At Crossbridge Hospice, we believe that a fulfilling job aligns with your personal values, interests, strengths, and growth opportunities. We are dedicated to creating a workplace where team members thrive, feeling empowered to bring their authentic selves to work. This approach leads to remarkable outcomes for our teams, patients and their families, and the communities we serve.
Position Overview:
The Community Liaison plays a vital role in bridging our healthcare services with the community. This position focuses on business development while managing both inbound and outbound communications. As a local market leader, you will engage in B2B, B2C, and DTC relationships, representing our organization to referral partners, patients, and caregivers.
Key Responsibilities:
- Business Development & Outreach:
- Identify opportunities for educational in-services in the healthcare community and coordinate their implementation.
- Build and nurture strong relationships with referral sources including hospitals, physician offices, senior living communities, and other healthcare providers.
- Seek out new business opportunities to enhance patient census across service lines.
- Represent the organization at community events, health fairs, and professional networking functions.
- Patient & Family Engagement:
- Educate patients, families, caregivers, and legal representatives about the benefits and services of Hospice.
- Serve as a compassionate resource to assist families throughout the enrollment process.
- Communication & Coordination:
- Develop relationships with medical staff offices, hospitals, and nursing homes while advising on hospice and end-of-life information.
- Facilitate effective communication between referral sources and internal clinical teams.
- Ensure prompt follow-up on referrals and maintain accurate records of outreach activities.
- Market Leadership:
- Provide educational opportunities for physicians, physician office staff, hospital social workers, discharge planners, and nursing home staff.
- Analyze referral patterns from various sources to inform outreach strategies.
- Stay informed about the community’s healthcare market, competition, consumer demands, and policies that impact outreach and access for patients and families.
- Serve as the face of the organization in the local market, enhancing brand awareness and trust.
- Monitor market trends and competitor activities to guide strategic planning.
Qualifications:
- Experience in healthcare marketing, sales, or community outreach, preferably in home health, hospice, or a related field.
- Proven ability to achieve performance metrics such as referral volumes, patient admissions, community engagement, and timely follow-ups.
- Strong interpersonal and communication skills to engage diverse audiences.
- Familiarity with Medicare, Medicaid, and other payer sources is a plus.
- Understanding of hospice eligibility and care levels is preferred.
- Proficient with customer referral/source management systems to track outreach activities.
- Able to work independently and collaboratively in a fast-paced environment.
- Valid driver’s license and reliable transportation required.
Ideal candidates will have a history of using data to drive decision-making, improve outreach strategies, and contribute to overall business development goals.
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