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Lead, Card Marketing
3 weeks ago
We are proud to be the vacation-industry leader with global brands - including Royal Caribbean International, Celebrity Cruises and Silversea Cruises - the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.
This position will be working onsite from Miami.
Position Summary:
We're looking for a strategic and analytical Lead, Card Marketing & Performance Analytics to join our high-performing team focused on driving revenue through the cobrand credit card and gift card programs. This role owns marketing strategy for Royal Caribbean and Celebrity gift cards and leads performance analysis for the co-brand credit card, delivering insights that inform business decisions and optimize results.
Essential Duties and Responsibilities:
• Gift Card Experiense
• Develop and execute marketing strategies to drive gift card acquisition, engagement, and spend
• Manage day-to-day relationship with gift card issuer
• Oversee operations, training, testing, system integrations, analysis and product development needs for gift card program
• Work collaboratively with cross-functional teams to forecast, manage and analyze and report on program performance metrics
• Streamline operational processes, including reporting automation and ongoing analyses for sales, redemption, and breakage of Gift Cards for executive visibility
• Collaborate with third party vendors and agency partners on creative and content development Cobrand Credit Card
• Lead performance reporting and analytics to track against acquisition and engagement targets and identify growth opportunities
• Partner with Business Intelligence and issuing bank to enhance dashboards and reporting tools
• Translate data into actionable insights to inform acquisition and engagement strategies
• Collaborate with research teams to understand cardholder behavior and product feedback
• Ensure compliance in partnership with the issuing bank
• Support strategic initiatives and manage budget tracking and forecasting
Qualifications, Knowledge and Skills:
• Minimum of 5 years experience in data driven marketing; experience with payment products preferred
• Loyalty or partnership marketing experience is a plus
• Proficiency in Excel, PowerPoint, and BI tools (e.g., Power BI)
• Strong analytical thinker with a track record of turning data into insights
• Demonstrated ownership of projects from strategy through execution, with attention to detail and outcomes
• Clear and confident communicator, experienced in presenting to senior stakeholders
• Self-starter who thrives in a fast-paced, cross-functional environment including external partners
• Skilled project manager with the ability to manage complex, multi-stakeholder initiatives
• Collaborative and influential, with strong relationship management skills
• Well-rounded marketer with experience in multiple channels inclusive of digital and email
• Strong business acumen with the ability to identify key issues, assess impact, and develop strategic action plans
We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon
No immigration sponsorship is offered.
It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.
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