Director, Marketing Intelligence

14 hours ago

Fairport, NY, United States Monro, Inc. Full time
Company Description

Monro's family of brands is one of the leading automotive service and tire dealers in the United States. We work on approximately five million vehicles a year, but with us, it is personal. Every guest is important, and every teammate is valued. That is our people-first approach.

Headquartered in our hometown of Rochester, New York, where our founder, Chuck August, opened his first store in 1957, we have grown to over 1,100 auto repair shops and tire dealers in 32 states from coast to coast. Monro powers 16 highly respected tire and auto service brands, supporting each company's regional strength and community connections. From big cities to small towns to rural crossroads, you will find us in neighborhoods of every shape, size, and color.

Under the Monro banner, we are united TEAM and share the same mission to bring our guests the highest quality tire and auto service in the industry.

Do you have what it takes to shape a better future for yourself and the automotive service industry? Our vision is to be America's leading auto and tire centers, trusted by consumers as the best place in our neighborhoods for quality automotive maintenance and repairs. We're looking for motivated individuals at every stage in their career who share our vision. Positions are available in our retail locations across our many brands, in field management, and in store operations at our Store Support Center in Fairport, New York. If you like helping others, if you enjoy being part of a team, solving problems, and building guest relationships, if you value honesty and integrity - we have a Destination for you at Monro.

Destination Monro -Your Career is Here

Job Description

Job Summary

Monro Auto & Tire is seeking a Director of Marketing Intelligence and Analytics to drive insights that power smarter, faster business decisions across our national automotive maintenance and tire service network. This senior-level role blends deep analytical capability with strong business intuition to translate complex data into clear, actionable strategies that improve efficiency, customer acquisition, retention, and profitability.

Compensation: The Salary range for this role is $140,000 - $170,000 annually. This role is eligible for additional compensation and incentives. Pay will be determined based on experience level.

Essential Functions:

Business Insight and Problem Solving
  • Model marketing performance, forecast demand, and evaluate marketing program effectiveness. Develop predictive models and advanced analytical frameworks to identify leading indicators of performance, churn, and efficiency.
  • Lead complex, deep dive analyses to uncover drivers of business performance that intersect with marketing (e.g., "Why is call volume down in this market?" or "What's driving a change in consumer oil change frequency?")
  • Synthesize insights across Marketing, Operations, Merchandising and from customer data to recommend specific marketing actions.
  • Lead the design of marketing tests grounded in sound methodology including control group selection, attribution modeling, and statistical validation to translate test outcomes into clear business learnings and scalable marketing strategies.
  • Partner with leaders across Marketing, Merchandising, Operations, and other key functions to develop competitive insight analytics that reveal market dynamics, emerging customer trends, and opportunities in brand, messaging and offer strategy to directly inform Monro's marketing approach and decision making
Marketing Data Strategy & Enablement
  • Develop and evolve marketing attribution frameworks and reporting that connect campaign activity to sales outcomes, enabling clear visibility into marketing effectiveness and ROI across marketing channels.
  • Validate, refine, and enhance existing descriptive, predictive, and prescriptive models including segmentation and propensity models to improve accuracy and impact on marketing strategy, execution and investment decisions. Partner with third party agencies on effective model use.
  • Represent Marketing in ongoing efforts with IT and other business groups to define and evolve Monro's data strategy including identifying data source gaps that could improve measurement and diagnosis of marketing and business performance.
Qualifications

Education and Experience:
  • 8-10+ years in business analytics, data science, or business intelligence, with at least 3 years in a leadership role.
  • Background in automotive services, retail operations, or related multi-location businesses. Automotive strongly preferred but will consider the right candidate with other category experience.
Knowledge & Skills:
  • Act as the senior "translator" between marketing data and the business to frame analytical findings in terms of business impact, risk, and opportunity.
  • Help drive analytical rigor in marketing decision making.
  • Present to senior leadership and influence decision-making with clear, confident, and data-backed storytelling.
  • Working knowledge of media, digital marketing, web and CRM
  • Ability to think like an operator with extensive knowledge of the marketing disciplines and advanced data fluency (Power BI, SQL/Python/R, statistical modeling, machine learning)
  • Ability to connect what's happening in our performance to what's happening in the real world: prospects, customers, search/media demand, web, stores and the broader automotive marketplace.
  • Ability to partner with third party agencies and vendors who support or manage elements of the marketing plan
  • Excellent written and verbal communication skills
  • Demonstrated ability to lead and mentor a team to drive business results.
Work Environment & Physical Requirements:

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, scanners, and fax machines. Position requires incumbent to see, read, hear, speak, reach, bend, sit/stand for prolonged periods of time at a desk and working on a computer. Ability to work weekends and holidays as needed.

Additional Information

Benefits
  • Health Insurance
  • Dental Insurance
  • 401K Retirement Plan with Company Match
  • Paid vacation
  • Paid Holidays


Your next Destination

Growth Opportunity:

At Monro we're committed to helping our teammates grow their career through the combination of coursework, demonstrating leadership skills and open opportunities. Our teammates receive on-the-job training, company sponsored certifications, as well as course curriculum in Monro University that empowers them to advance to the next level of their careers.

Monro, Inc. is an equal opportunity employer and affords equal opportunity to all applicants for all positions without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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