Marketing and Communications Specialist

Salary : $66,688.44 - $76,903.32 Annually
Location : Madison, WI
Job Type: PERMANENT FULL TIME
Job Number: 2025-00447
Department: Monona Terrace Community and Convention Center
Opening Date: 12/02/2025
Closing Date: 12/16/2025 11:59 PM Central
Comp. Group/Range: 18/04

General Description
This is skilled computer graphics work, web site content maintenance, and social media communications content creation for Monona Terrace Community and Convention Center. Work is performed independently for different work groups within the department including sales, community relations, event coordination, gift shop, administration, and Monona Catering. The work involves the exercise of judgment, discretion and initiative. The work also involves independently planning and executing multiple projects simultaneously. Work is performed under the general direction of the Associate Director - Marketing and Event Services.

IMPORTANT: THERE ARE TWO (2) SUPPLEMENTAL ESSAY QUESTIONS ON THE JOB POSTING.
YOU MUST ATTACH YOUR RESUME AND RESPONSES TO THE ESSAY QUESTIONS IN THE ATTACHMENTS SECTION OF YOUR APPLICATION.
(To view the questions, click on the supplemental question tab OR view the bottom section of the job bulletin)
**APPLICATIONS RECEIVED WITHOUT A RESUME AND ATTACHED ESSAY RESPONSES WILL IMMEDIATELY BE ELIMINATED FROM CONSIDERATION**
Employees may be eligible for loan forgiveness through the Black, Indigenous, people of color, women, trans, nonbinary, and individuals with disabilities are encouraged to apply. We value the unique blend of lived experiences and diverse perspectives that comes from non-traditional education pathways and the variety of transferrable skills each candidate brings to the table. We value diversity, equity, inclusion, and belonging. Even if every item on the job posting doesn't match your experience perfectly, we encourage you to apply and share how your skills and experience can best serve our community.

*Stated salary will receive a 3% wage increase effective 12/21/25.
Examples of Duties and Responsibilities
Graphic Art Design Projects

• Prepare flyers, posters, holiday cards, brochures, invitations, mass e-mail marketing communications and related visual communications for both print and on-line use.
• Use graphics programs to create designs and rework existing designs.
• Organize and maintain information and resources for graphics, publications, and marketing.
• Maintain camera, video, and drone system hardware.
• Take photos, videos of various Monona Terrace events, programs, and activities for web site, social media, and print collateral use.
• Select original photographs, videos, and stock photography for web and print materials use. Repurpose materials for web publishing where needed.

Social Media Content Design

• Create content for all applicable social media outlets in accordance with the Monona Terrace social media calendar.
• Monitor web site and social media analytics. Monitor the performance of paid search efforts (such as Google AdWords). Create reports to guide decision making.
• Post news, announcements, images, and press releases as requested.
• Edit and upload video segments for Monona Terrace social media use.
• Maintain and expand existing social media channels used by Monona Terrace such as Facebook, LinkedIn, Pinterest, Instagram, and Monona Terrace's blog.
• Work with our ad agency specialists to create and/or manage social media ad campaigns and content.
• Manage logistics (settings, accounts, log-ins, capabilities) for Monona Terrace platforms like Google, Google Analytics, and social media (i.e. LinkedIn, Meta, Reddit, Zola, the Knot, etc.).
• Manage and execute photography and videography duties, using Monona Terrace video and photo equipment, or guiding agency partners in their photography and videography efforts in helping to market Monona Terrace.

Web Content Management and Design

• Manage and Design content for site using WordPress.
• Select original photographs, videos, and stock photography for web and print materials use.
• Repurpose materials for web publishing where needed.
• Proofread and edit publications where needed.
• Edit and upload video segments for Monona Terrace web site use.
• Work with our outside developers to implement custom programming and search engine optimization (SEO) coding/updates.
• Maintain mononaterrace.com as a WCAG 2.1 Level AA compliant website.

Maintain active engagement in Graphics and Social Media and Web design standards

• Keep current on graphic standards, trends and processes by reviewing blogs, webinars, and seminars.
• Actively engage in social media networking opportunities within the community.
• Keep current on Adobe Creative Suite software used on PC.
• Research and recommend expansion into any additional social media channels consistent with the mission and goals of Monona Terrace.

Perform related work as required.

Minimum Qualifications

• Two (2) years experience in applying the following:
  o Principles and techniques relating to communications, advertising, sales, and marketing.
  o Practices and procedures relating to the establishment and oversight of event production, and public and media relations
  o Photography (resolution, RGB color space) and ability to edit and resize photos.
  o Content management systems and/or WYSIWYG editor experience.
  o Computer experience applicable to the duties of the position, including Microsoft Office Suite and graphic design (for print and web) and layout principles and current computer-based graphic design software including Adobe Creative Suite or Canva.
  o Social media concepts, best practices, and major social media platforms.
  o Project management methods and practices.

OR

• Two (2) years of professional experience in the development and maintenance of website and social media content, including graphics work. AND
• Associate's degree in Graphics Design, Digital Media, Marketing, Media Arts, Computer Science, Marketing Information Systems or other related field.

OR

• Bachelor's degree in Graphics Design, Digital Media, Marketing, Media Arts, Computer Science, Marketing Information Systems or other related field.

The City of Madison strives to provide exceptional customer service to all its residents and visitors. Therefore, successful candidates will have demonstrated ability to work effectively with multicultural communities.

For a complete list of the knowledge, skills and abilities, please view the
Special Requirements

• Ability to meet the transportation requirements of the position.
• FAA Remote Pilot Unmanned Aircraft System License is preferred. Training and licensing will be offered by Monona Terrace for those not licensed at time of employment.

Physical Requirements

Work is performed in an office environment using standard office equipment.
The City of Madison offers excellent pay and benefits for employees. City Ordinances, handbooks, and labor contracts provide specifics; the description here is not to be considered a binding statement but offers an informal summary.
Compensation
The City of Madison strives to pay competitive wages. View the current for pay for all classifications. Employees receive increases based on tenure with the City.
Benefits
The City offers a competitive benefits package, including a generous leave package, a variety of insurance options, and non-traditional benefits such as optional pet insurance, a bus pass for all employees, and the possibility of flexible work schedules. A brief summary of benefits is listed below. Please visit our for more information.

Leave
Vacation is earned upon starting employment and can be used after completion of probation. The general vacation schedule is below.
0-3 years 10 work days of vacation
After 3 years 12-1/2 days
After 7 years 15 days
After 11 years 17-1/2 days
After 15 years 20 days
After 19 years 25 days
After 27 years 27 days
Employees earn 3.5 personal days in addition to vacation.
Employees receive eight official paid holidays (New Year's Day, Martin Luther King, Jr. Holiday, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving, Christmas Day), as well as 3 paid leave days (the Friday after Thanksgiving, Christmas Eve, New Year's Eve).

Employees also earn 13 sick days annually that may accrue to a total of 150 days.

Retirement
The City of Madison participates in the Wisconsin Retirement System through the State of Wisconsin Department of Employee Trust Funds.
Insurance
The City of Madison offers a variety of optional insurance programs including:

• Health Insurance
• Dental Insurance
• Vision Insurance
• Pet Insurance
• Life Insurance
• Income Continuation Insurance (for short and long-term disability)
• Long Term Care Insurance

Other Benefits
The City offers numerous other benefits and programs for employees, including:
• 457(b) deferred compensation plans
• Employee Assistance Program
• Bus Pass on Madison Metro
• Flexible Work Schedules
• Employer-paid Training
01

Please indicate your highest level of education from the choices provided (Please note that a degree is not required for this position):

• Bachelor's or higher degree in Graphics Design, Digital Media, Marketing, Media Arts, Computer Science, Marketing Information Systems or other related field.
• Associate's degree in Graphics Design, Digital Media, Marketing, Media Arts, Computer Science, Marketing Information Systems or other related field.
• Other unrelated Bachelor's or higher degree
• Other unrelated Associate's degree
• No Degree

02

Please select all you have two (2) years of experience with:

• Project management
• Customer Service
• Photography (resolution, RGB color space) and ability to edit and resize photos
• Content management systems and/or WYSIWYG editor experience
• HTML coding
• Graphic design (for print and web)
• Development and maintenance of website content
• Development and maintenance of social media content
• Shoot, edit and upload video segments
• Prepare print communications such as flyers, posters, or brochures
• Monitor web site and /or social media analytics.
• None of the above

03

Please select all software you have experience with:

• Crystal Reports
• SQL Database
• Event management software
• Microsoft Office Suite
• Google Docs
• ProgeCAD
• AutoCAD
• Momentus (formerly Ungerboeck Event Management Software or USI)
• Zoom
• Adobe Creative Suite
• Canva
• WordPress
• Google Analytics
• Other related software
• None of the above

04

If you indicated in your previous response that you have experience with other related software, please list that software.
05

Do you currently have a FAA Remote Pilot Unmanned Aircraft System License (Please note that this is not required but is preferred for this position):

• Yes
• No

06

In addition to the application, a resume is required for this position. Please attach the resume under the "Attachments" section of the application. (Please note that uploading your resume to populate application fields is different than attaching a resume)By checking the box, I acknowledge that I must submit a resume as part of this application process.

• ACKNOWLEDGED

07

PLEASE READ CAREFULLY--YOU WILL BE REQUIRED TO ANSWER THE FOLLOWING SUPPLEMENTAL QUESTIONS AS PART OF YOUR APPLICATION. You can answer the questions using a word processing program and attach as a .docx or .pdf file. You must attach the document in the "Attachments" section of the application or you will not receive further consideration for this position. Your responses will be evaluated on your writing ability including: spelling, grammar and your ability to express your thoughts in a logical fashion. By checking this box, you acknowledge the above and understand that your response is required and failure to attach your essay response will immediately eliminate you from consideration.

• ACKNOWLEDGED

08

This Marketing and Communications Specialist performs skilled computer graphics work, web site content maintenance using word press (or similar), and social media communications content creation for Monona Terrace Community and Convention Center. Describe a project you have been tasked with that included graphic design work. Please include the following in your response: • What was the scope of the project? • What software/hardware was involved?• What photo/video equipment and services were involved? • Where was the final deliverable published?

• My one (1) page response is attached in the Attachments section of the application.

09

This position is in charge of Social Media content and design. This includes management of Monona Terrace's social media accounts such as Meta, LinkedIn, our company blog, and others. Please describe a social media campaign you have been tasked with completing. Please include the following in your response: • What was the scope of the project? • Who were your target recipients of the campaign? • What tools (if any) were used to generate the creative assets? • What partners were used to help boost the success of the campaign? • What were the metrics/results of the campaign?

• My one (1) page response is attached in the Attachments section of the application.

Required Question

---