Sr. Manager, Market Intelligence

4 days ago

Brea, CA, United States Synectics Full time

Responsibilities :

  • The Sr. Manger, Market Intelligence leads the development and execution of strategic market, competitive, and customer insights to support enterprise-wide decision making.
  • This role is responsible for synthesizing economic, industry, and consumer data to identify growth opportunities, guide marketing and business strategies, and support brand positioning.
  • Lead in-depth analysis of macroeconomic, industry, and market trends to inform long-term business planning and scenario forecasting.
  • Oversee the development and continuous monitoring of competitive landscapes, market benchmarks, and disruptive trends.
  • Deliver executive-level briefings and intelligence reports.
  • Design and manage comprehensive, data-driven research initiatives to support corporate, brand, and product strategy. Integrate qualitative and quantitative methodologies to uncover unmet needs and growth areas.
  • Analyze customer segmentation, buying behaviors, and trends using internal and external data sources.
  • Translate insights into strategic recommendations for marketing, sales, and product development.
  • Partner with CRM, marketing, and sales planning teams to analyze customer data, identify opportunities to enhance the customer journey, and drive retention, loyalty, and lifetime value.
  • Proactively identify white space opportunities and unmet market needs,
  • Evaluate and size potential opportunities to support business case development for new markets, products, or channels.
  • Build strong relationship with marketing, sales, fp&a, product, finance, and executive teams.
  • Present findings, insights, and strategic recommendations with clarity, influence, and business relevance.
  • May lead a team of analysts or cross-functional project teams; mentor junior staff and promote a culture of analytical excellence and insights-driven thinking.
Qualifications :
  • Bachelor's degree in Business, Marketing, Finance, Economics, Data Analytics, or related field (Master's/MBA strongly preferred)
  • 10+ years of progressive experience in market intelligence, business strategy, consumer insights, or competitive analysis
  • Proven ability to lead strategic research projects and translate complex data into actionable insights
  • Expertise in market intelligence tools and data visualization platforms (e.g., IRI, Power BI, Tableau, Nielsen, etc.)
  • Proficiency in CRM platforms and customer data analysis
  • Exceptional storytelling, communication, and presentation skills with experience delivering insights to executive audiences
  • Strong business acumen and cross-functional collaboration capabilities
  • Demonstrated experience in team leadership or mentorship
  • The ideal candidate brings a strong mix of analytical expertise, business acumen, and cross-functional collaboration to drive insights that shape the company's strategic direction.
Preferred Qualifications:
  • Experience in food & beverage, CPG, manufacturing, or other relevant sectors
  • Knowledge of customer experience frameworks and tools
  • Familiarity with advanced analytics techniques (e.g., predictive modeling, clustering, regression analysis)

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