Field Marketing Specialist

1 day ago

San Diego, CA, United States Macpower Digital Assets Edge Full time
Job Summary: As a Field Marketing Manager you will be part of a high-growth tech startup with a collaborative culture. You will report to the Director of Americas Field Marketing. You will work with your key sales and marketing stakeholders to execute the marketing plan for a given industry.

Roles & Responsibilities:
  • Responsible for the execution of the Field Marketing strategy based on the allocated budget and BU level targets.
  • Execute a mix of workshops, executive events, industry targeted events and 3rd party events that will help you meet and exceed targets for your region
  • Exceed registration and attendance targets for virtual/live field events.
  • Streamlined lead flow management from your field marketing programs/events into marketing automation systems and to sales team stakeholders to maximize pipeline generation and conversion.
  • On budget execution of programs with timely and accurate reconciliation with Finance stakeholders.
  • Consistent best practice sharing and optimized conversion rates of all programs.
Minimum Qualifications:
  • 5+ years' experience managing events, including at least 1-3 years running field marketing events.
  • Experience running other field programs beyond physical events.
  • Experience working with a direct sales team, sales development teams (XDRs) and other cross functional partners.
  • Experience holding event budget authority and managing budgets across an event series.
  • Experience having pipeline building responsibility.
  • Experience with Salesforce.com, Asana, and marketing automation platforms (MAPS) (building emails, lists and landing pages).
  • Travel for events will be required (when appropriate).
Required Skills:
  • sana.
  • Salesforce.

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