Senior Social Media Manager
7 days ago
THE ROLE:
We are seeking a high-energy, highly strategic Senior Social Media Manager with deep experience in the video game and/or entertainment industries. This role will lead the social media vision, strategy, and execution across multiple game properties while managing a network of external social media agencies and internal creative partners. This is a high-impact, hands-on role for a self-starter who thrives in fast-moving environments, pushes creative boundaries, and can independently build and scale world-class social programs without heavy supervision.
WHO YOU ARE:
- You are a high-energy, proactive self-starter who owns results and drives momentum across teams.
- You are passionate about video games, gaming communities, and how social media shapes player experiences.
- You are a creative thinker excited to push boundaries and experiment with new formats.
- You are highly collaborative, but comfortable serving as the strategic lead without needing constant direction.
- Develop and own the end-to-end social media strategy for multiple game titles across platforms including Twitter/X, Instagram, TikTok, YouTube, Twitch, Facebook, Reddit, and emerging channels.
- Build long-term social strategies that drive discovery, engagement, community growth, and cultural relevance across diverse gaming audiences.
- Partner with Publishing, Brand, Communications, Community, Creative, and Product teams and agencies to align social strategy with major company and franchise milestones.
- Lead creative strategy for high-impact campaigns, announcements, trailers, character reveals, esports beats, and live-ops moments.
- Manage and guide internal and external creative teams to ensure consistent, high-quality production and execution across all platforms.
- Produce best-in-class social content that is innovative, platform-native, and reflective of gaming culture.
- Manage a network of regional and global social media agencies, guiding their strategy, output, performance, and workflows.
- Serve as the central point of contact across teams, aligning stakeholders on priorities, calendars, and messaging across all game properties.
- Organize and maintain global editorial calendars, ensuring consistent cadence, coordination, and clarity.
- Collaborate closely with internal creative teams, including Publishing, Creative Services, Marketing, and game development teams, to ensure social content authentically represents the essence of each game, its world, characters, and player community.
- Translate game vision, narrative themes, and player insights into compelling, platform-native social storytelling that resonates with core players while also attracting a broader, more diverse audience.
- Partner with developers and creative stakeholders to proactively identify upcoming moments, content beats, and features that can drive excitement, community conversations, and long-term engagement.
- Own reporting, insights, and KPI tracking using tools such as Sprinklr, native platform analytics, and additional reporting suites.
- Translate analytics into actionable recommendations that improve performance, content quality, and audience growth.
- Continually refine best practices for social channels and partner with regional teams to localize and optimize strategies.
- Lead complex, multi-title social activations, ensuring flawless execution against deadlines, budgets, and creative standards.
- Identify cultural moments, platform trends, influencer opportunities, and real-time conversations relevant to each franchise.
- Drive always-on community engagement in collaboration with community management, ensuring consistency and responsiveness.
- 5+ years of social media experience within gaming, entertainment, or consumer digital brands-either agency-side or in-house.
- Demonstrated expertise leading social strategy and executing large-scale programs with minimal oversight.
- Experience managing multiple agencies, content studios, and cross-functional partners.
- Strong understanding of gaming culture, player communities, social platform ecosystems, and content formats.
- Proven ability to develop and present clear, compelling creative briefs that inspire innovative work.
- Highly organized, detail-oriented, and capable of managing complex calendars, campaigns, and budgets.
- Strong analytical skills with familiarity using tools like Sprinklr, native analytics, and other measurement platforms.
- Exceptional communication skills - able to influence at all levels and across functions.
- Bachelor's degree in marketing, communications, journalism, or equivalent experience.
- Experience managing social media for multiple game properties or live-service titles.
- Track record of delivering first-to-market, culturally relevant social activations.
- Experience working closely with game developers, publishing teams, community teams, or esports organizations.
ProbablyMonsters is a AAA independent video game company that aims to change the way games are made. We unite a diverse roster of development teams in a healthy, rewarding culture. We believe empowered creators build the most engaging games and deliver the best player experiences.
ProbablyMonsters is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.
Benefits:
- We provide a rich benefits package:
- Medical Coverage - health, dental, and vision.
- Healthcare spending accounts, dependent care spending accounts, life and AD&D insurance.
- 401(k) with an annual contribution by the Company.
- Paid holidays and vacation, bereavement leaves, and parental leave.
Compensation:
- This is a full-time, benefits-eligible, exempt (salaried) position.
- The full salary range for this position is $XX,000 - $XX,000 per year. When an offer is made, many factors are considered, such as your unique experience and skills, where you live, where the work will be performed, what similar jobs pay, and internal equity.
- In addition to base pay, employees in this role may be eligible for additional incentives, such as short- and long-term incentives. Incentive compensation is not guaranteed.
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