Marketing Specialist

We're looking for a driven and detail-oriented professional to oversee key aspects of our event and marketing initiatives in the consumer space. This role includes maintaining website content and event apps, conducting surveys for event analytics and stats, managing media relations and PR efforts, and ensuring all advertising, informational, and sales materials are impactful and on-brand.

This position is based out of our San Juan Capistrano, CA or Alpharetta, GA office location.

Responsibilities:

Sales Marketing
• Own the end-to-end development of client sales decks and proposals for digital, branded content, and live event sponsorships-taking full responsibility for data-driven strategy, and creative alignment to deliver compelling, customized solutions
• Manage marketing program working directly with editorial team to drive affiliate revenue
• Supports sales staff by providing sales data, market trends, forecasts, account analyses, and new product information
• Support the sales team with project management as needed

Consumer Marketing
• Identify and prioritize grassroots marketing opportunities by researching and curating partner organizations, then lead proactive outreach and negotiations to establish mutually beneficial partnerships
• Monitor and analyze consumer engagement metrics including ticket sales pacing to optimize marketing strategies and improve ROI
• Identify emerging trends and opportunities in the overlanding and outdoor lifestyle space to keep campaigns fresh and relevant
• Support the marketing team with project management as needed

General Marketing Support
• Design, execute, and manage survey strategies-including post-event evaluations-to capture actionable data and event performance metrics that inform sales narratives and marketing campaigns
• Own and manage all website content and creative updates in WordPress-ensuring timely, accurate updates to exhibitor lists, sponsor assets, and event-related content while maintaining brand consistency and user experience
• Create and execute media engagement strategies to attract press coverage for events, while cultivating and maintaining strong relationships with media partners to maximize exposure and brand visibility
• Manage and distribute promotional tickets and elements to media partners
• Deploy media rooms to all applicable media outlets
• Create marketing talking points for all events
• Create traffic instructions for all media buys
• Manage creative and design for all graphic needs including support for emails, social, website, ads, and other assets for both print and digital

Experience Requirements:
• Work experience in digital marketing and/or the outdoor or overland industry
• Working knowledge of branded content strategies, ad serving tools, SEO/SEM campaigns, marketing database, email, social media and/or display advertising campaigns
• Working knowledge of Microsoft Office Suite.
• Strong time management, multitasking and organizational skills with a solid attention to detail.
• Team player who accepts responsibility for their projects, is process-oriented with analytical, problem-solving abilities
• Excellent written and verbal communication skills

ABOUT EMERALD

Emerald's talented and experienced teams grow our customers' businesses 365 days a year with products that create connections, deliver content, and drive commerce. We produce over 140 annual events, create and deliver content through print and digital channels, and power commerce through our seamlessly integrated in-person and digital platforms and channels. For more information, please visit http://www.emeraldx.com.

At Emerald, we strive to foster a diverse and inclusive community. We actively recruit and champion candidates who bring new perspectives from varied professional backgrounds and experiences, and we are intentional about ensuring a positive hiring experience for everyone. Our job postings don't contain experience inflation, and most don't require college degrees. Instead, they're crafted to focus on outcomes and transferable experiences that are assessed in a structured interview process carried out by trained hiring teams.

COMPENSATION & BENEFITS

Target Compensation: $65,000-75,000

Please note that this range reflects a reasonable estimate of the target compensation for this position. This range may ultimately vary based on a candidate's qualifications and may be higher where required by applicable law.

We offer a competitive benefits package designed to strengthen our employees' physical and mental health, including unlimited vacation for exempt employees, flexible working locations, 401(k) plan with a company match, medical/dental/vision coverage with inclusive provisions including transgender services and fertility benefits, parental and caregiver leave, dependent, commuter and FSA benefits, professional development programs like Toastmasters, and mental wellness tools such as weekly guided meditation programs.

If you need accommodation in our application process or have questions about our posted salary range, please email our Talent Acquisition team at Careers@EmeraldX. com.