Marketing Generalist, Distribution and Execution
2 weeks ago
Our Story: Founded in 2011, MFour is a fast-growing data and analytics technology company "democratizing" consumer insights. Named a 2023 "top 25 L.A. tech companies to watch," by Built In, we've created a SaaS ecosystem, giving businesses access to united shopper behavior + opinion data that uncovers the whos, whats, whys, whens, and wheres behind consumers in ways never before possible. We help 25% of the Fortune 100 plus organizations of all sizes make product, brand, and advertising decisions.
Our Product: Using the nation's most downloaded, highest-rated, and only Apple-approved app & web data collection and survey app (Surveys On The Go®), MFour is the only consumer market research company that guarantees accurate, validated responses for every survey, giving businesses the data and insights they need to make impactful decisions. From validated opinion and behavior trackers to advertising exposure measurement, MFour is trusted by hundreds of leading companies.
Our Goal: To eliminate the unknown (data blind spots) within market research in a way that recognizes a consumer's right to privacy - so marketers can make better decisions about new and existing products, advertising choices, and competitive positioning. MFour is trusted by hundreds of leading brands, including Google, Microsoft, Samsung, Walmart, Disney, Spotify, and Lowe's.
Our Core Values: Simplicity, Humility, Quality, Consistency, and Innovation.
Your Journey to Success:
The Distribution & Execution Marketing Generalist drives the delivery of company messaging across digital channels, events, and collateral. This role focuses on executing and optimizing marketing content to ensure effective promotion, accurate distribution, and measurable impact.
Your Mission
- Manage day-to-day website updates, ensuring strong performance, SEO hygiene, and clear analytics reporting.
- Execute and optimize paid media campaigns (Google, LinkedIn, Meta, etc.) with a focus on ROI and alignment to demand goals.
- Support event execution-from trade shows to webinars-while managing budgets, timelines, and branded collateral.
- Oversee collateral inventory, version control, and brand standards across all marketing materials.
- Maintain and segment marketing lists to support compliance, growth, and targeted campaigns.
- Distribute approved content across digital and social channels in both static and video formats.
- Collaborate with internal teams and external vendors to deliver consistent, impactful marketing execution.
- Highly organized executor with strong project management skills.
- Technical proficiency with CMS platforms (WordPress, HubSpot, Webflow).
- Familiarity with SEO/GEO and analytics tools (Google Analytics, SEMrush).
- Strong working knowledge of ad platforms (Google Ads, LinkedIn Campaign Manager, Meta).
- Ability to manage multiple distribution channels simultaneously.
- Use of AI to accelerate workflow.
- Salary
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- $80,000 - $90,000 annually
- Health benefits
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- Top-tier health benefits, including medical, dental, vision, LTD, and life insurance
- Mental health benefits
- Additional benefits
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- Unlimited PTO
- In the WeWork office in the heart of the financial district in downtown Kansas City
- Open space concept & team-focused atmosphere
- Team bonding events and happy hours
CHECK US OUT: https://www.youtube.com/watch?v=cabweOxGias&t=1s
OUR APP : https://surveysonthego.com/
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