Media Insights Analyst

As a Data Analyst, you will be part of a strategic and fast growing team. You will be responsible for driving strategic analysis of omni-channel campaigns of some of the largest advertiser in the world. Leveraging your capacity to use tools like Tableau and SQL, you will derive both tactical and strategic insights and communicate them back both internally as well as to some of the senior leadership of advertisers.

Position Description

The Data Analyst will assist in managing the interpretation, analytics reporting, and analysis for key insights & performance recommendations with the clients.

From strategy, planning, and campaign completion, the Analyst will deliver clarity to advertisers who are seeking causal insights and measurement impact

The Analyst will perform hands-on analysis and conduct in-depth investigations with the team, execute end-to-end measurement projects, and make actionable recommendations to the business

Data-Driven Best Practices, Recommendations, & Guidance, and Drive Future Actions with the clients are just a few of the many impactful deliverables

Assist in process improvement initiatives to scale data and measurement solutions

Contribute with building measurement/analytics tools and platforms reflect the best and most appropriate solutions available

Minimum Qualifications

BS degree in a quantitative field (e.g., statistics, economics, mathematics, engineering, computer science)

2-3 years of experience in integrated marketing strategy & analytics and measurement, and multiple priorities & milestones

Project management experience in dealing with a high volume of reporting/analyses requests

Experience in the languages of data manipulation (e.g., SQL, R) and in visualization (Tableau, Datorama)

Experience with A/B and Multivariate test design and implementation and statistical concepts

Experience in omnichannel marketing, attribution and ROI measurement, including performance and awareness of online advertising

Strong organizational skills, with the ability to effectively manage projects, communicate effectively and be a self-starter

Experience and passion for working in a fast-paced agile environment, delivering functional features in small time durations

Ability to speak to technical topics and metrics in an understandable manner

Experience in developing and presenting strategic, action-oriented recommendations from complex analytics efficiently and engagingly to an executive audience

Experience with relationship building/management with internal stakeholders including Marketing, Product, and Engineering

High Proficiency in MS Excel and PowerPoint

Preferred Qualifications

Master's degree a plus

3+ years' experience with media and marketing measurement, analytics, and reporting within an advertising agency/consulting

Experience with online advertising, targeting, and measurement systems and methodologies (Ad servers, DSPs, DMPs, etc.)''

Well versed in Advertising technology, including 3rd party ad-serving and tag management solutions and programmatic ad buying platform

Ability to work through ambiguity and drive for clarity of direction

Notes :
Selling points for candidate :
Project Verification Info :The information provided below is for Apex Systems AV use only and is not to be distributed publicly, or to any third party. Any distribution of the below information will result in corrective action from Apex Systems Vendor Management. MSA: Blanket Approval Received Client Letter: Will Provide
Candidate must be your W2 Employee :Yes
Exclusive to Apex :No
Face to face interview required :No
Candidate must be local :No
Candidate must be authorized to work without sponsorship ::No
Interview times set : :No
Type of project :0009267 | Randstad @ Wal-Mart.com
Master Job Title :
Branch Code :