Digital Media Buyer

The Digital Media Buyer plays a pivotal role in executing and optimizing media campaigns across all forms of digital-display, online video, audio, and CTV - across both direct IO and programmatic self-serve environments. This position bridges hands-on media execution with tactical insight, ensuring media plans are flawlessly implemented, optimized for performance, and aligned with client objectives.

Ideal candidates have 2-4 years of experience working in an agency or digital media environment, with a passion for execution, analysis, and innovation in the evolving media landscape.

About You

• You have hands-on experience executing campaigns in digital platforms and/or programmatic DSPs.
• You understand how media planning informs buying, and you're eager to own campaign execution from start to finish.
• You're comfortable pulling, interpreting, and communicating performance data - transforming analytics into actionable insights.
• You have an eye for detail, strong organizational skills, and thrive on managing multiple campaigns simultaneously.
• You're an excellent communicator and collaborator across multiple departments and teams.
• You stay current on trends, tools, and best practices across digital, programmatic, and performance media.
• You enjoy mentoring others and helping improve processes that drive efficiency and results.

Key Responsibilities

Campaign Execution & Management

• Execute and manage digital media buys across display, video (pre-roll, CTV), audio (streaming, podcast), and display (standard, native, rich media).
• Build and manage campaigns within digital media buying platforms such as Prisma and DSPs (e.g., The Trade Desk, Quantcast, etc.).
• Ensure all campaigns are optimized toward established KPIs.
• Manage daily pacing, delivery, and performance optimization to ensure campaign success.
• Troubleshoot campaign delivery and performance issues in partnership with ad operations and vendor teams.

Strategy & Optimization

• Translate media plans into executable buying strategies and identify opportunities for automation and efficiency.
• Partner with planning teams and vendors to provide strategic recommendations and actionable insights.
• Develop optimization strategies to maximize performance across channels and formats.
• Assist in developing and testing new audiences, platforms, and formats, with consideration for evolving privacy and cookieless implications.

Vendor & Partner Management

• Negotiate media buys and manage vendor IOs and communication.
• Maintain strong relationships with media partners, DSPs, and technology vendors.
• Evaluate vendor capabilities and recommend new partners based on campaign objectives.

Reporting & Analytics

• Pull, analyze, and synthesize data from ad servers, DSPs, and analytics platforms.
• Build and deliver performance reports with insights and recommendations.
• Partner with analytics and operations teams to contribute to measurement frameworks including pixel tracking, brand lift, and foot traffic studies.

Team Collaboration

• Support process improvements and help develop best practices within the digital buying discipline.
• Mentor and train junior team members or interns as needed.

Qualifications

• 2-4 years of experience in digital and/or programmatic media buying, preferably in an agency setting.
• Hands-on experience in platforms such as Prisma, The Trade Desk, Quantcast, Basis, Cadent, or other DSPs.
• Proficient in knowledge of ad serving, tracking, and attribution technologies.
• Experience running multi-format and cross-screen campaigns.
• Exceptional attention to detail and strong logic and critical-thinking skills.
• Excellent written and verbal communication skills.

Additional Details

• Location: Dallas, TX preferred but open to remote candidates.
• Travel: Up to 10% for meetings as needed.

This job description reflects the general details considered necessary to describe the principal functions of the job. It shall not be construed as a detailed description of all work requirements, nor is it intended to be an exhaustive list of responsibilities and duties necessary to perform the job. The Family of Companies is an Equal Opportunity Employer.

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