Marketing Specialist

2 weeks ago

Boston, MA, United States UG2 Full time

UG2 is looking for a detail-oriented, self-directed Marketing Specialist to join our Marketing team in our Boston office. The Marketing Specialist will be responsible for working on a variety of marketing and communication programs with a heavy focus on social media, event support, and content development.

  • New England-Boston region
  • Full-time salary position
  • Standard benefits
  • Bonus eligible
  • In-office 80%
Key responsibilities include:
  • Assist in ongoing campaigns and events to drive awareness for UG2 services.
  • Assist with the design and execution of high impact digital campaigns using appropriate content, techniques, tools, and channels (whitepapers, case studies, newsletters, video, website, email, webinars, infographics, social media, etc.).
  • Take a key role in UG2's social media execution and development
  • Manage, organize and maintain UG2's content libraries (email, digital and graphic assets)
  • Maintain tracking for marketing projects and updating team portal.
  • Work with UG2 regional Centers of Excellence and provide marketing and communication support for their local business development and operations teams.
  • Partner closely with Marketing, Business Development, Operations, IT and other departments daily
  • Track and manage strategic partner marketing and industry association relationships to maximize awareness and impact
  • Help with corporate communications initiatives, including Thought Leadership activities
  • Assist with the creation and management of content for the website and other marketing initiatives.
  • Assist with the creation and deployment of email marketing campaigns
  • Interact with external marketing agencies, partners, and vendors
  • Assist with the development of internal communication messages and programs
  • Measure, track and report on program results on an ongoing basis
  • Perform basic design functions on an ongoing basis (i.e. creating and editing graphics for digital needs)
  • Stay current with and apply latest marketing best practices; Be a student of our industry and discipline.
  • Effectively work in a fast-paced environment and be willing to adjust roles and responsibilities to meet the needs of a constantly changing and growing organization.
Qualifications & Skills:
  • Minimum 3-5 years' marketing experience, agency experience a plus.
  • BS or BA in Marketing, Communications or other relevant discipline.
  • Creative, self-starter, highly motivated team-player with a "growth mindset" attitude and the ability to make informed decisions quickly within a fast-paced environment
  • Data and analytical skills to help measure marketing metrics
  • Strong project management skills and great attention to detail
  • Excellent verbal and written communication - including the ability to interact effectively with all levels of staff and management.
  • Working knowledge and successful experience with many or all of the following is a plus but not required:
    • Hubspot
    • Email Marketing Campaigns (including Marketing Automation Tools)
    • Social Media for B2B (Linkedin, Facebook, YouTube etc)
    • Powerpoint and Microsoft Office tools
    • Basic/Intermediate Design Skills
    • SEO, SEM, PPC
    • Project management tools
  • B2B and/or Services Marketing experience preferred

About UG2:

Founded in 2012, UG2 is privately held and headquartered in Boston, Massachusetts. At UG2, we set the standard in facility services through our relentless pursuit of innovation and excellence. We take pride in exceeding client expectations and fostering a culture of continuous improvement.

Every team member is integral in shaping our strategy and driving our mission. By embodying our commitment to service excellence, they directly contribute to UG2's growth and our reputation for delivering unparalleled results in a client-focused industry.

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