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Senior Higher Education Marketing
2 weeks ago
About the Company:
GD Resources is a Veteran Women-Owned Business Management and Information Technology company committed to excellence. GD Resources provides dynamic opportunities for veterans and professionals alike to contribute to innovative projects and drive success in a collaborative and supportive environment. Join us to make a difference, advance your career, and grow with a company that values integrity, diversity, and continuous improvement.
Job Title: Senior Higher Education Marketing & Enrollment Consultant
Industry: Higher Education Consulting
Location: Remote (Prefers candidate from New York)
Rate: Based on experience
Duration: 2–3 months (approx. 150–180 hours).
Position Overview
We are seeking a Senior Higher Education Marketing & Enrollment Consultant to design and implement strategies that drive student recruitment and enrollment growth. The consultant will evaluate current marketing and enrollment practices, develop optimized frameworks, and strengthen conversion pipelines. Deliverables will include an enrollment growth playbook, marketing and outreach campaign frameworks, CRM optimization plan, and analytics dashboards to support sustainable enrollment success.
Responsibilities
- Assess current marketing, branding, and recruitment strategies.
- Design enrollment campaigns across digital, traditional, and community channels.
- Optimize CRM systems to support recruitment and enrollment workflows.
- Build predictive enrollment models and conversion dashboards.
- Collaborate with enrollment leaders to define outreach strategies.
- Provide coaching and training to internal teams on enrollment best practices.
Qualifications
- 10–15+ years of experience in higher education marketing, enrollment, or consulting.
- Expertise in CRM systems (Salesforce, Slate, etc.) and marketing automation tools.
- Strong background in enrollment analytics and conversion modeling.
- Excellent communication and strategy development skills.
GDR is an Equal Opportunity Employer. We consider all qualified applicants without regard to race, color, religion, sex, gender identity, national origin, age, disability, veteran status, or any other protected status under applicable law. We are committed to equal opportunity in all aspects of employment, including hiring, promotion, compensation, and benefits.
