Senior CRM Digital Analyst

Senior CRM Digital Analyst - Skipcart

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Job ID R25_0000005881 Address 4795 Regent Blvd, Irving, Texas, 75063, United States Location Irving, Texas

▶ Who we areWith more than 13,000 stores in the U.S. and 84,500 stores globally, it is no wonder 7-Eleven, Inc. has been named an iconic brand. In addition to 7-Eleven stores, 7-Eleven, Inc. also operates and franchises Speedway, Stripes, Laredo Taco Company and Raise the Roost locations.

Since inventing the convenience industry in 1927, 7-Eleven has built a rich 96-year history filled with beloved products like Slurpee, Big Gulp and Big Bite, and fan-favorite holidays like Slurpee Day and Bring Your Own Cup Day. Now, 7-Eleven is on a mission to contemporize the brand and redefine convenience – and we need your help.▶ About This Opportunity

Position Overview:

We’re hiring a CRM Analyst to lead data-driven strategies that improve engagement and retention of our gig-economy delivery drivers. This role sits at the intersection of analytics, marketing, and product, and is ideal for someone who’s operated in high-performance environments like consulting or fast-paced B2C startups.

You’ll own CRM campaign execution, driver segmentation, and performance analysis—bringing best practices and experimentation to a space that’s ripe for innovation. You’ll be expected to operate independently, with support from Strategy and Analytics leadership, but without a dedicated CRM manager to guide you day-to-day.

Key Responsibilities:

• Analyze & Optimize: Use SQL and visualization tools to uncover insights from driver behavior and campaign performance.

• Segment & Personalize: Build and refine driver segmentation strategies to tailor messaging and incentives.

• Test & Learn: Design A/B tests and iterate CRM campaigns across Email, SMS, Push, and in-app channels.

• Drive Retention: Develop strategies to improve driver satisfaction and long-term engagement.

• Collaborate Cross-Functionally: Work with Product, and Ops to align CRM efforts with broader business goals.

• Own Execution: Launch and monitor CRM campaigns end-to-end, from ideation to reporting.

• Bring Best Practices: Establish CRM frameworks and playbooks from prior experience to uplevel our approach.

Required Qualifications:

• Bachelor’s Degree

• 1–2 years in consulting or equivalent high-performance analytical role or 1–2 years in a B2C startup, ideally focused on CRM, lifecycle marketing, or growth.

• Strong SQL skills and comfort working with large datasets.

• Experience with CRM platforms and multi-channel campaign execution.

• Proactive, self-directed, and biased toward action.

• Ability to thrive without a dedicated CRM lead—comfortable learning and applying best practices independently.

• Excellent communication skills and stakeholder management.

Preferred Qualifications:

• Experience in the gig economy, food delivery, or logistics industries is a plus.

• Experience in a big data environment and familiarity with Python scripting is preferred.

• Exposure to marketing attribution, paid media performance, or growth experimentation.

• Position not eligible for sponsorship

#LI-PG1

If an hourly or salary range is included in this ad it represents the range 7-Eleven in good faith believes is the range of compensation for this role at the time of this posting. The Company may ultimately pay more or less than the posted range. This range is only applicable for jobs to be performed in this state. This range may be modified in the future. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, long-term incentive compensation, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

For a general description of all benefits 7-Eleven is offering in the US for the position, please visit this link (https://tbcdn.talentbrew.com/company/7/pdf-link-storage/7-Eleven_US_Benefits_Summary_2025.pdf) .