Digital Experience Optimization Senior Specialist

AAA Club Alliance is currently seeking a Digital Experience Optimization Senior Specialist at any of the following locations: Wilmington, DE - Worthington, OH or Cincinnati, OH. The ideal candidate will have a strong background in digital analytics, digital user experience enhancement, and cross-functional collaboration to drive data-informed decisions tha t enhance our digital platforms.

This is a hybrid role, and will require you to be on-site Tuesday, Wednesday, Thursday.

What You’ll Do:

• Design, execute, and manage A/B and multivariate tests to evaluate and improve the effectiveness of various digital strategies and user experiences across web and mobile platforms.

• Interpret complex data sets to derive actionable insights, providing recommendations to improve user engagement and conversion rates.

• Work closely with product managers, UX, engineers, marketing, and other stakeholders to ensure cohesive implementation of individual tests as well as overall optimization strategies.

• Oversee the utilization and administration of digital testing tools, including Adobe Target, ensuring they are effectively leveraged to meet organizational goals.

• Owns and manages testing roadmap, backlog, and prioritization.

• Establish, document, and maintain standardized processes for digital testing and optimization to ensure consistency and efficiency across all initiatives.

• Track key performance indicators (KPIs) related to testing and optimization efforts, and present findings to stakeholders to inform strategic decisions.

• Keep abreast of the latest developments in digital optimization and testing methodologies to ensure the company remains at the forefront of digital innovation.

• Support targeting and personalization efforts, including providing subject matter expertise on Adobe Target.

• Other duties as assigned.

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Minimum Qualifications:

• Bachelor’s degree in Business, Marketing, Information Technology, Computer Science, or a related field.

• Proven experience in leading A/B and multivariate testing initiatives.

• 3-5 years of digital experience, focusing on e-commerce, web, internet, email, and/or mobile web applications.

• High proficiency in Adobe Target and Adobe Analytics is required.

• Strong analytical and problem-solving skills with a keen attention to detail.

• Excellent written, verbal, and presentation communication skills.

• Ability to work collaboratively in a team environment and manage multiple stakeholders.

• Knowledge of development tools and skills including HTML, CSS, JavaScript, and other web development tools is required .

• Prior experience in working with Agile methodology is a plus.

• Ability to adapt and innovate in a rapidly evolving digital landscape.

​At AAA, your success is our success. What we can offer you:

• The starting base compensation for this position is $71,410 to $117,737.

• The base pay range shown is a guideline for compensation and ultimate salary offered will be based on factors such as applicant experience and geographic location.*

• Comprehensive health benefits package.

• Up to three weeks of paid time off accrued during your first year.

• Annual Bonus Plan.

• 401(K) plan with company match up to 7%.

• Professional development opportunities and tuition reimbursement.

• Paid time off to volunteer & company-sponsored volunteer events throughout the year.

• Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Health & Life Insurance, Short Term/Long Term Disability.

Full time Associates are offered a comprehensive benefits package that includes:

• Medical, Dental, and Vision plan options

• Up to 2 weeks Paid parental leave

• 401k plan with company match up to 7%

• 2+ weeks of PTO within your first year

• Paid company holidays

• Company provided volunteer opportunities + 1 volunteer day per year

• Free AAA Membership

• Continual learning reimbursement up to $5,250 per year

• And MORE Check out our Benefits Page (https://cluballiance.aaa.com/careers/benefits) for more information

ACA is an equal opportunity employer and complies with all applicable federal, state, and local employment practices laws. At ACA, we are committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences to enable us to meet our goals and support our values while serving our Members and customers. We strive to attract and retain candidates with a passion for their work and we encourage all qualified individuals to apply. It is ACA’s policy to employ the best qualified individuals available for all positions. Hiring decisions are based upon ACA’s operating needs, and applicant qualifications including, but not limited to, experience, skills, ability, availability, cooperation, and job performance.

Job Category:

Marketing