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Email Marketing Specialist

2 weeks ago

Phoenix, AZ, United States Agital Full time
About Agital

At Agital, we challenge the status quo and embrace innovation and agility to propel our clients' business toward measurable, impactful results. Trust is our currency, and momentum is our mantra. We invest in our people, our clients, and our partners to foster an environment primed for growth.

With decades of expertise guiding our insights-driven services, we craft revolutionary marketing strategies that seamlessly integrate tech and talent, daring to defy convention and designed for impact.

Agital is the Impact agency. We're an integrated marketing partner serving clients of all sizes and across a variety of industries with services including paid and organic search, social, and programmatic, public relations (PR), business consulting, marketing automation, website development, UX design, and more.

Our team of digital marketing and holistic strategy experts are nimble, using the latest data sourced from our industry-leading proprietary software paired with decades of experience to achieve measurable growth.

About the role

We're looking for a highly skilled and data-driven Technical Email Marketing Specialist to join our dynamic agency team. In this role, you'll be a key player in designing, executing, and optimizing email marketing campaigns for our diverse portfolio of clients. You'll be the technical backbone of our email channel, responsible for translating client goals into sophisticated, automated, and high-performing email workflows. This role requires a blend of technical expertise, analytical thinking, and a deep understanding of email marketing best practices.

What you'll do

  • Campaign & Automation Build: Design, build, and deploy complex email automation workflows, triggers, and drip campaigns within platforms like HubSpot and Salesforce Marketing Cloud. This includes setting up lead scoring and measurement strategies to track prospect activity through the funnel, while leveraging account-based marketing (ABM) tactics to deliver highly personalized messaging and segmentation tailored to specific contacts and their phase in the customer journey.
  • Data & Segmentation: Leverage customer data from CRM and other sources to build and maintain dynamic email lists and segment audiences. You'll be responsible for tailoring email content to maximize relevance, engagement, and conversion rates.
  • Template & Content Management: Build and maintain dynamic email templates that ensure consistent branding and rendering across various email clients.
  • Quality Assurance (QA): Perform thorough QA on all email campaigns to ensure flawless execution. This includes:
    • Testing all links, CTAs, and campaign landing pages for accuracy.
    • Ensuring perfect rendering on all major browsers and mobile devices.
    • Verifying personalization tokens and dynamic content are functioning correctly.
  • Performance & Optimization:
    • Conduct rigorous A/B testing on all email elements, including subject lines, content, design, and send times to continuously improve campaign performance.
    • Monitor, analyze, and report on key email metrics (open rates, click-through rates, conversion rates, etc.).
    • Provide data-driven recommendations to continuously improve our email marketing programs.
  • Reporting & Communication: Produce clear, concise reports that demonstrate campaign performance and key learnings. Present results to the internal team and business stakeholders, explaining the impact on client goals.
  • Compliance & Best Practices: Manage subscriber lists and ensure all campaigns comply with email marketing regulations such as CAN-SPAM, GDPR, and CASL. Stay up-to-date on the latest email marketing trends, technologies, and best practices.
Qualifications
  • 2+ years of hands-on experience in a technical email marketing role.
  • Expertise in HubSpot Marketing Hub and/or Salesforce Marketing Cloud.
  • Strong understanding of HTML/CSS for email template development and troubleshooting.
  • Proven ability to set up and manage lead scoring models and prospect funnels.
  • Proficiency in A/B testing methodologies and analytics reporting.
  • Excellent project management skills with the ability to manage multiple projects simultaneously.
  • A keen eye for detail and a commitment to quality assurance.
  • Strong communication and presentation skills, with the ability to explain complex technical concepts to non-technical stakeholders.
Nice to Haves:
  • Experience with other marketing automation platforms (e.g., Pardot, Marketo).
  • Knowledge of SQL for advanced data segmentation and list management.
  • Experience with API integrations between email platforms and other systems.
  • Familiarity with marketing attribution models.
Working At Agital

We believe that great work is only possible with great people. We want to find people who believe in our mission, vision and values and feel inspired to grow while they're here.

Our People & Culture

We're working to create an inclusive culture that empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and bring more creativity and innovation to everything we do. We want Agital to be one of the most rewarding places you will ever work.

What We Offer

A dynamic and rewarding work culture

At Agital, we want to improve the state of our world. Each of us has a responsibility to drive equality and inclusion in our communities and workplace. We are committed to hiring and retaining a diverse workforce. We view everyone as an individual, and we understand that inclusion is more than just diversity - it's about belonging. We celebrate the fact that everyone is unique, and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the diverse clients we work with.

Benefits & Compensation

Agital offers a dynamic and rewarding work culture and benefits including-
  • Autonomy - we hire intelligent people and give them the tools and training to succeed.
  • Growth Opportunities- growing company with room to play a key role at a pivotal time of growth.
  • Health insurance
  • Unlimited paid-time-off plan
  • 401k with company match
  • Gym subsidy
  • Company paid life insurance

No agencies please. Agital is an equal opportunity employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status, or any other characteristic protected by law. This job description may not be complete, and roles and responsibilities may change. We cannot offer visa support at this time.