Marketing Specialist

1 week ago

Chicago, IL, United States BCD Travel Full time
About Us:

At BCD Meetings & Events (BCD M&E), we provide more than meeting and event planning services: we create connections that inspire, motivate and change behavior for our customers. As the world's most trusted and innovative meetings and events agency, BCD M&E cultivates a culture of people, passion and purpose to drive business forward.

Headquartered in Chicago, with locations in 50+ countries across the world, BCD M&E's team of 1,800+ people are committed to sustainability and driving success for our customers, our business and ourselves. Our values are at the heart of everything we do, and we look for people that want to be a part of something special, can rise to our standards and love to bring their unique perspective to the table.

While we can't guarantee every day will be the best (who can?), we can promise a community of people who genuinely care and lead with empathy, a flexible workplace with awesome perks and challenging work that means something.

See what life is about at BCD M&E at bcdme.com/careers

Marketing Specialist NORAM

We're looking for a dynamic and results-driven Marketing Specialist for North America to join our global marketing team. This role reports directly to the Director, Global Brand Marketing and will play a crucial part in developing and executing marketing strategies that drive brand awareness and business growth across NORAM, with special focus supporting our brand experience agency, The Collective.

Your responsibilities
  • Collaborate with the Director, Global Brand Marketing to develop and implement tailored marketing strategies for the NORAM region, aligning with the global marketing goals and objectives and focusing on The Collective.
  • Plan, execute, and optimize regional marketing efforts, including digital, social media, PR, content marketing, and communications to drive engagement and lead generation.
  • Develop compelling and relevant marketing content tailored to the varied audiences within NORAM, including blog posts, social media content, email newsletters, and more.
  • Monitor and analyze the key performance indicators (KPIs) of marketing tactics and initiatives, providing regular reports and recommendations for improvement.
  • Keep a regional pulse on the industry to identify trends, opportunities, and competitive landscape within meetings and events, providing insights to inform marketing strategies and initiatives.
  • Work closely with other members of the global marketing team, sales, leadership, and external partners to ensure alignment and successful execution of marketing programs.
You're good at
  • Turning business concepts into creative, engaging campaigns
  • Conceptualizing and developing communications and skilled at storytelling to support marketing and business objectives
  • Building and fostering stakeholder relationships as the internal brand ambassador and empowering other internal brand champions
  • Working well under deadline and efficiently managing competing priorities
  • Adapting to change and direction as global business strategy adjusts to market and customer demands
  • Communicating with and guiding executive leaders to ensure messaging alignment
  • Working in a fast-paced, deadline-driven and highly collaborative environment
You might also have
  • Bachelor's degree in Marketing, Communications, PR, or a related field.
  • 3-5 years of experience in marketing or related field.
  • Proven track record of developing and executing successful marketing campaigns.
  • Strong understanding of digital marketing channels, tools, and best practices.
  • Excellent communication and interpersonal skills.
  • Ability to work independently and collaboratively in a fast-paced, global environment.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Proficiency in marketing automation platforms and CRM systems.
  • Willingness to travel as required.
What we offer you
  • A culture of purpose where we are invested in your happiness and career growth
  • Autonomy to drive strategy and build a portfolio of work
  • A global marketing team that works in an agile environment where all ideas are welcomed, supported and true drivers of our business growth
  • The no-days-are-the-same excitement of a global brand
  • Competitive salary and benefits package


THE PERKS

Flexible Working
We believe that a flexible working environment is key to getting the best out of our teams. We will support you to work where you need to and when you need to, depending on how you work best.

Room to Grow
Our line of work and business structure challenge our people in a way that inspires growth, with learning and development built into every role. We give individuals ownership over the direction and speed in which they grow.

Everyone has a voice
We thrive on conversations that spark curiosity and empathy. No matter how big or how small, every voice is heard, considered and respected.

Make your move
The diversity of roles across BCD M&E's global locations means that our people often find new adventures during their time with us. Join us as a meeting planner role in the UK, stay for a global marketing career - there's always room to move.

We've got you covered
Our extensive benefits include comprehensive healthcare, retirement plans, continued education support, diverse work locations, travel and hotel discounts, volunteer and sustainability opportunities and a successful employee recognition program.

We're positive. You'll love it.
It starts from the top. Our leaders lead with positivity, believe in our people and trust us to do the right thing. There will always be support along your journey, in little and big ways.

We carefully consider a wide range of compensation factors, including your professional background and experience. The salary range for candidates in applicable jurisdictions in the US for the position of Marketing Specialist is between $60,000 - $70,000. The actual pay depends on your skills, qualifications, experience, geographical location, and project budget.

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#LI-Onsite

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