Director, Product Strategy
6 days ago
As Director, Product Strategy & Development for ampliFI, you will be a strong contributor and influencer to the overall product roadmap, while owning the vision, strategy, and delivery for assigned components of ampliFI's next-generation loyalty and consumer engagement ecosystem.
This includes real-time rewards, card-linked loyalty solutions, merchant-funded offers, and innovative earn and redemption experiences designed to deepen consumer engagement, drive incremental spend, and deliver measurable value to financial institutions, merchants, and their customers.
This leadership role requires a unique blend of strategic product vision, technical and analytical aptitude, executional rigor, and strong customer skills to translate client needs into business and technical requirements. The role sits at the intersection of payments, loyalty, and digital innovation - shaping how ampliFI's platform, data, and partner integrations power the future of rewards and engagement.
Key Responsibilities
Strategy & Vision
- Define and champion the strategy and vision for assigned loyalty, offers, and redemption components while contributing to the broader roadmap.
- Identify emerging opportunities - including points-as-currency, card-linked offers, merchant-funded incentives, real-time redemption, and AI-driven personalization - and incorporate them into product strategies.
- Establish differentiated positioning and go-to-market strategies across financial institution, partner, processor, and fintech segments.
- Act as a key contributor and influencer to ampliFI's roadmap, while leading assigned components from strategy through delivery.
- Write detailed business requirements, market requirements, pricing models, and user stories.
- Define, participate in, and oversee test cases, end-to-end unit testing, and client acceptance testing to ensure high-quality delivery.
- Drive seamless integration of ampliFI's loyalty capabilities into client and partner environments using APIs, SDKs, and data-driven services.
- Work closely with Technology, Data, and UI/UX teams to ensure scalable solutions and intuitive consumer experiences.
- Collaborate with financial institutions, partners, processors, and fintech's to expand ampliFI's loyalty ecosystem and co-create innovative engagement models.
- Partner with Sales, Client Success, and Business Development teams to support client engagements, communicate product value, and deliver measurable business outcomes.
- Act as a lead translator of client and consumer requirements into clear business and technical requirements, ensuring alignment across stakeholders.
- Design and deliver real-time rewards experiences, including instant earn and redemption at checkout, e-commerce, and mobile wallet integration.
- Develop innovative earn/redemption models and new redemption channels leveraging ampliFI's platform and data strengths.
- Monitor competitive and technology trends - including AI, digital wallets, and next-gen consumer engagement - to maintain ampliFI's leadership position.
- Lead assigned initiatives and guide junior product staff or analysts, fostering a culture of innovation, accountability, and collaboration.
- Influence senior stakeholders with clear communication of product priorities, strategic recommendations, and business impact.
- Partner cross-functionally with Technology, Analytics, Design, Operations, Marketing, Compliance, and Client-facing teams to deliver at scale.
- Bachelor's degree required; MBA or equivalent advanced degree preferred.
- 10+ years of product management or related experience, with at least 3-5 years in a leadership or lead-contributor capacity.
- Proven experience with real-time rewards, card-linked offers, or merchant-funded loyalty programs.
- Demonstrated expertise in writing test cases, user stories, business requirements, and conducting end-to-end unit and client acceptance testing.
- Strong customer-facing skills with the ability to translate customer needs into business and technical requirements.
- Deep understanding of payments, financial services, and processor-level ecosystems (e.g., card issuance, merchant acquiring, settlement, issuer processing, and compliance frameworks).
- Experience integrating AI and Machine Learning into loyalty or engagement products, including personalization, segmentation, and predictive engagement.
- Strong analytical and technical aptitude with proven ability to collaborate effectively with Technology and Analytics teams.
- Hands-on experience with UI/UX design and consumer journey development.
- Exceptional written and verbal communication skills, detail-oriented documentation, and executive presentation capabilities.
- Familiarity with agile development methodologies and delivering API-based product solutions.
- Customer-first mindset with passion for seamless, high-value consumer experiences.
- Innovative thinker who identifies new revenue models and engagement approaches.
- Commercial acumen with expertise in loyalty economics (redemption liability, breakage, ROI modeling).
- Data-driven decision-maker experienced with segmentation, A/B testing, and optimization.
- Comfortable working across a fast-paced, matrixed organization with financial institutions, merchants, and technology partners.
- Successful delivery of assigned roadmap components on time and at high quality.
- Growth in adoption and engagement of real-time rewards, and merchant-funded offers.
- Incremental spend, retention, and satisfaction driven by ampliFI loyalty solutions.
- Client satisfaction and positive feedback on requirement alignment and delivery.
- Predictable delivery of roadmap milestones and effective cross-team collaboration.
- Based at ampliFI's Naperville, IL Corporate office, this hybrid role requires onsite reporting Tuesday-Thursday weekly.
- National remote opportunities require residency in one of the following states AZ, CO, FL, GA, IL, IN, MA, MT, NE, NH, NJ, NY, OH, PA, SC, TN, TX, UT, or VA.
This role involves sitting or standing for extended periods, using computers, phones, and other office equipment. Visual acuity and manual dexterity are needed for reading documents and handling materials. Occasional lifting of items up to 20 lbs. and frequent phone communication is required.
Other Duties
Duties, responsibilities, and activities are not all encompassing and may change at any time with or without notice. To perform this job successfully, an individual must be able to satisfactorily carry out each essential duty. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform essential job functions
The compensation range listed below represents the potential salary for this role at the time of posting. However, the final salary may be higher or lower than the stated range, and this range may be adjusted in the future. An employee's placement within the salary range will depend on various factors, including but not limited to relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any applicable collective bargaining agreements, and the needs of the business or organization. The salary range for this role is $120,000 to $150,000 per year.
About ampliFI
At ampliFI Integrity guides every decision, Curiosity drives innovation, and Advocacy ensures we always put our clients and teammates first. We foster a supportive, fun workplace where your contributions are valued, and your growth is encouraged.
ampliFI provides fully outsourced, customized credit and debit card loyalty programs exclusively focused on banks and credit unions nationwide. For nearly two decades, we have delivered compelling rewards programs, unique earn and burn opportunities and card-linked programs to leverage merchant funded offers. Here at ampliFI, we are always looking for more great people to be a part of the relentless pursuit of excellence in everything we do.
Benefits and Perks
- Competitive pay plus 401(k) with employer match
- Medical, dental, vision, and life insurance
- Voluntary café plans, including voluntary life, accident, hospital, critical care, and parking/transit options
- Tuition Reimbursement
- Paid time off, company holidays, and parental leave
- Employee Assistance Program
- Hybrid work environment with flexible hours
- Onsite perks including gym access and snacks
- Employee recognition programs celebrating milestones and achievements
- Growth opportunities within a supportive, team-oriented environment
ampliFI Loyalty Solutions embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills because we believe that the more inclusive we are, the greater impact we can make together.
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