Events and Initiatives Specialist, Digital

The Events and Initiatives Specialist, Digital & Data, is responsible for planning, coordinating, and executing events and initiatives that foster engagement, collaboration, and growth for Jacobs' Digital & Data Solutions business, including StreetLight. This role ensures events directly support business priorities, strengthen brand visibility, and delivers measurable impact across virtual and in-person experiences.

As part of Jacobs' global events community, this role collaborates with the Strategic Events Director, Global Marketing and other regional and business unit event leads to ensure alignment with Jacobs' global marketing strategy, event governance framework, and consistent execution across tiers and geographies.

1. Strategic and Governance Contribution

• Support the implementation of Jacobs' Global Events Governance Framework within the Digital & Data business, ensuring alignment with global standards while adapting processes for practical application.

• Partner with Strategic Events Director and global event peers to ensure consistent ROI measurement, event tracking, and reporting practices.

• Provide feedback and insights to help evolve global event tools, templates, and processes based on Digital & Data event experience.

• Champion collaboration and knowledge sharing across the global events community to strengthen Jacobs' brand consistency and efficiency.

2. Event Planning and Coordination

• Maintain process for a comprehensive events program aligned with business objectives and marketing goals, in consultation with event director, business unit operations, and sales leaders.

• Lead the planning and delivery of events, conferences, client/partner events, thought leadership roundtables, and other brand-building activities virtually and in-person.

• Coordinate logistics such as venue selection, catering, housing blocks, exhibit booth needs, registrations, and onsite support.

• Set up and manage virtual event platforms and digital engagement tools.

• Develop and manage event timelines and budgets, ensuring tasks are completed on schedule and within allocated funding.

• Own the end-to-end planning and delivery for internal hybrid events, managing logistics, hospitality, catering, production, and engagement activities.

• Identify opportunities to elevate Jacobs' and StreetLight's brand presence at industry events.

• Be the go-to person for guidance and enablement tactics within Digital & Data teams, executing events and webinars ensuring consistent brand experiences.

• Build and maintain relationships with partners, sponsors, and industry influencers.

3. Communication and Promotion

• Partner with marketing and design colleagues to develop & distribute event collateral and promotional materials, such as, web pages, advertisements, exhibit materials, social media blasts, email campaigns, and event reminders before, during, and after events.

• Manage event invitations and registrations.

• Research, draft, and submit speaking abstracts and manage the speakers and presentations if the abstract is selected.

4. Measurement and Continuous Improvement

• Measure event success and drive continuous improvement, including pre- and post-event lead generation in Salesforce.

• Collect, track and analyze event metrics and participant feedback to measure success against KPIs and identify areas for improvement.

• Prepare detailed reports and presentations on event outcomes.

• Maintain accurate financial records and ensure budget compliance by working with support partners to facilitate and manage payments with organizations, associations, and internal accounting team.

5. General Support

• Be the main point of contact for Digital & Data conferences and events, interfacing with internal teams and external coordinators.

• Maintain and update event information on team repositories, comprehensive event calendar, and virtual event platform.

• Collaborate with all necessary corporate functions and business partners (e.g., marketing, sales, finance, procurement) to ensure approvals and event compliance due diligence approvals are in place and communicated.

• Be an advocate for the brand and guidelines, both in visual representation and written communications.

• Event travel will be required (20-25%) to provide onsite support for logistics and collaboration. Travel may be over weekends and after business hours.

• Assist with other duties as assigned to support the overall success of team. Strategic and Governance Contribution

• Support the implementation of Jacobs' Global Events Governance Framework within the Digital & Data business, ensuring alignment with global standards while adapting processes for practical application.

• Partner with Strategic Events Director and global event peers to ensure consistent ROI measurement, event tracking, and reporting practices.

• Provide feedback and insights to help evolve global event tools, templates, and processes based on Digital & Data event experience.

• Champion collaboration and knowledge sharing across the global events community to strengthen Jacobs' brand consistency and efficiency.

• Bachelor's degree (or equivalent experience) in Marketing, Communications, Event Management, or related discipline.

• Minimum of 3 years of experience of in-person and virtual event coordination.

• Located in the United States and eligible to work in the U.S. without sponsorship.

• Proven track record of establishing an events program and processes that facilitate effective planning, coordination, and lead generation.

• Confidence in working both independently and collaboratively within a matrixed, global organization.

• Confident communication with sales and operations leaders.

• Demonstrates excellent written and verbal communication skills.

• Highly organized with strong attention to detail.

• Can manage multiple projects simultaneously and prioritize tasks effectively without day-to-day oversight.

• Proactive problem solver with a positive attitude.

• Enjoys working collaboratively in a global team environment.

• Tech-savvy and comfortable using digital tools and platforms and learning new ones.

• Can lift and transport event materials as needed.

Preferred:

• Experience using Salesforce, Hubspot, or similar Customer Relationship Management tools, Airtable or similar database platforms, and Zoom or similar webinar platforms for virtual events.

• An understanding of live production audio, video, and lighting.

• Experience working with public sector clients.

Jacobs is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, religion, creed, color, national origin, ancestry, sex (including pregnancy, childbirth, breastfeeding, or medical conditions related to pregnancy, childbirth, or breastfeeding), age, medical condition, marital or domestic partner status, sexual orientation, gender, gender identity, gender expression and transgender status, mental disability or physical disability, genetic information, military or veteran status, citizenship, low-income status or any other status or characteristic protected by applicable law. Learn more about your rights under Federal EEO laws and supplemental language.