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Social Media Manager, DSA Marketing
2 weeks ago
The Division of Student Affairs Marketing and Communications Office serves departments within the Division as well as provides support for projects of the Vice President for Student Affairs.
The Marketing and Communications Office delivers clear messages to students and their families as well as on- and off-campus partners. Our student-centered approach to communication uses a combination of compelling visuals, creative media strategies, and integrated marketing efforts. Our goal is to help all Florida State students feel connected and engaged with their campus community.
Responsibilities
Produces digital media for the Division of Student Affairs, crafting engaging visual stories aligned with divisional goals. Under the leadership of the Strategic Communications Manager and the Senior Director of Marketing and Communications, collaborates with campus partners to develop creative concepts and ensures timely, high-quality project delivery. Optimizes digital channels to engage key audiences. Provides photography and videography services. Leads content creation across social platforms, including campaigns, posts, videos, and podcasts. Develops short videos and animations for electronic media. Supports marketing campaigns and special projects. Manages and organizes digital assets for accessibility and backup.
Develops and implements the division's digital communications. Researches industry and aspirational institution best practices to help inform annual calendar and marketing plan. Monitors social media schedules to ensure appropriate volume and frequency of messages. Trains unit representatives as they adopt the Division's preferred social media and photo and video editing platforms and software.
Collaborates with departments and staff to leverage the digital and social media space. Supports programs and events by attending various events to create and curate social media content. Uses measurement tools to provide progress and performance reports and key insights while continually finding ways to improve on those metrics. Works with various departments within the Division to meet their specific needs and requirements while building and maintaining brand recognition and standards through consistency. Participates in goal setting and assists with the development, documentation, and implementation of appropriate styles, procedures, and protocols.
Supervises the Social Media Specialist including assigning workload, training, and evaluating. Guides the Social Media specialist who is responsible for supervising social media student employees. Identifies professional development opportunities to enhance performance. Stays up to date with the latest trends and technologies in digital media to ensure that work is innovative and audience focused.
Qualifications
Bachelor's degree and four years of experience related to media, communications, and/or marketing services; or a high school diploma/equivalent and eight years of related experience. (Note: a combination of post high school education and experience equal to eight years.)
University Information
One of the nation's elite research universities, Florida State University preserves, expands, and disseminates knowledge in the sciences, technology, arts, humanities, and professions, while embracing a philosophy of learning strongly rooted in the traditions of the liberal arts and critical thinking. Founded in 1851, Florida State University is the oldest continuous site of higher education in Florida. FSU is a community steeped in tradition that fosters research and encourages creativity. At FSU, there's the excitement of being part of a vibrant academic and professional community, surrounded by people whose ideas are shaping tomorrow's news
Learn more about our university and campuses.
Anticipated Salary Range
The anticipated starting salary for this position is in the range of high $40,000s to low $50,000s, commensurate with experience and education.
FSU Total Rewards
FSU offers a robust Total Rewards package. Visit our website to learn more about our Compensation, Benefits, Wellness, Recognition, and Employee Development programs.
Use our interactive too l to calculate Total Compensation options based on potential salary, benefits and retirement contributions, earned leave, and other employment-related perks.
How To Apply
If qualified and interested in a specific job opening as advertised, apply to Florida State University at https://jobs.fsu.edu. If you are a current FSU employee, apply via myFSU > Self Service.
Applicants are required to complete the online application with all applicable information. Applications must include all work history up to ten years, and education details even if attaching a resume.
Considerations
This is an A&P position.
This position requires successful completion of a criminal history background check .
Equal Employment Opportunity
FSU is an Equal Employment Opportunity Employer.
