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Hospice Marketing Liaison
2 weeks ago
JOIN A TEAM THAT IS COMPACT IN SIZE, YET LARGE OF HEART
Hospice of the North Coast hires passionate individuals eager to join our agency's mission: to deliver compassionate, personalized care to patients and their families during end-of-life transitions. We hire individuals who thrive on playing a unique role in a person's life. Our team is composed of compassionate clinicians and dedicated administrative staff who take pride in serving as advocates for every patient and find fulfillment in being part of a deeply intimate stage of life. Collectively, we serve patients, their families, and the community. Are you looking for a role where you can make a meaningful impact? Apply today
POSITION: Hospice Marketing Liaison - Full-Time (Monday - Friday, 8:30am - 5:00pm)
POSITION SUMMARY:
The Hospice Marketing Liaison serves as a key ambassador for Hospice of the North Coast within hospitals, skilled nursing facilities, assisted living communities, and the greater North County region. This role blends relationship development, community education, and strategic outreach to increase referrals and support sustained organizational growth. The Liaison is responsible for cultivating new referral sources, strengthening existing partnerships, and representing HNC's mission with professionalism, passion, and purpose. With a strong understanding of senior care and healthcare marketing, this individual plays a vital role in connecting families and providers with timely, compassionate hospice and palliative care services.
MAJOR FUNCTIONS AND EXPECTATIONS
Business Growth and Referral Development:
• Grows market mix and obtains new referral sources for HNC
• Drives referral growth by meeting established benchmarks and outreach goals
• Conducts outside marketing calls to potential and existing referral sources
• Generates and implements quarterly strategic outreach plans
• Completes and documents all call activity, CRM entries, and administrative tasks accurately and on time
Community Outreach and Education:
• Promotes and positions HNC programs and services to assisted living communities, skilled nursing facilities, hospitals, clinics, physician practices, and civic organizations
• Coordinates and delivers educational in services to healthcare professionals and community groups
• Provides accurate information on hospice eligibility, palliative care, and HNC differentiators
Relationship Building and Customer Service:
• Builds and nurtures strong external and internal relationships that support collaboration and trust
• Provides ongoing customer service to assisted living and skilled nursing facilities
• Assists with care coordination to ensure seamless communication between partners and HNC's clinical team
Mission Driven Representation:
• Introduces and educates families, individuals, and community members about hospice and palliative care
• Reflects HNC's philosophy of excellence in all interactions
• Represents HNC at community events, professional functions, and outreach activities
QUALIFICATIONS
- A college degree in gerontology, nursing, healthcare, business, marketing, or education is preferred
- Two or more years of healthcare sales or marketing, care management, or senior care industry experience is preferred. However, if you are a new graduate with sales experience, strong drive, and a mission-driven passion, we would be happy to meet with you to discuss a future in this industry.
- Experience in hospice, home health, home care, or related healthcare fields strongly preferred
- Excellent communication, public speaking, and relationship building abilities
- Self-motivated with strong organizational and time management skills
- Ability to work independently while supporting team objectives
- Valid driver's license, reliable vehicle, and current auto insurance
- Bilingual English and Spanish is a plus
CORE COMPETENCIES
- Strategic thinking and sound judgment
- Passion for mission centered work
- Strong work ethic with reliability and initiative
- Skilled in marketing, networking, and cold calling
- Effective and compassionate communication
- Confident public speaking and presentation abilities
- Highly organized with attention to detail
EXCELLENT BENEFITS PACKAGE INCLUDES:
100% Employer-paid Medical, Dental, and Vision coverage
Matching 401K Plan
Free Life Insurance and LTD plan
Continuous professional development and training
Generous PTO Accrual
Holiday Pay
Employee Assistance Program (EAP)
Small service area for facility management
Hospice of the North Coast is committed to equal employment opportunity. We do not discriminate against employees or applicants on any legally protected basis, including veteran status, race, color, sex, religion, gender identity, national origin, or disability status.
Disclaimer: All employees are required to pass pre-employment drug and physical screenings, as well as background checks including criminal history, employment verification, education verification, and an OIG exclusion review.
