Brand Measurement Manager:

7 days ago

San Francisco, CA, United States Akraya Full time
Job Description

Primary Skills: Brand Measurement (Expert), Marketing (Advanced), B2B (Advanced), Brand Analytics (Advanced), Research (Advanced)
Contract Type: W2
Duration: 6-month contract
Location: Remote
Pay Range: $110 - $117 per hour

Job Summary:
We are seeking a Brand Measurement Manager for a 6-month contract (with potential for extension) to join the Brand Strategy & Creative team. This role involves integrating into and sustaining momentum for our established brand measurement program, focusing on delivering actionable insights and refining marketing strategies. The ideal candidate will work closely with analytics teams, manage partnerships with research agencies, and aid in brand growth during this period.

Key Responsibilities:
  • Manage and enhance the brand measurement and reporting program in collaboration with analytics teams and research partners.
  • Regularly monitor and analyze key brand metrics, produce quarterly strategic reports, and conduct competitive analysis.
  • Build recommendations based on brand performance findings, and streamline communication of insights for executive leadership.
  • Evolve the brand tracker questionnaire to align with business changes and new measurement opportunities.
  • Lead initiatives to integrate customer perspectives into the brand strategy and support campaign tracking methodologies.
Must-Have Skills:
  • Strong analytical skills and experience with brand tracking and measurement programs.
  • Excellent communication and proven ability to work with cross-functional teams.
  • Demonstrated capability to simplify complex information for executive decision-making.
  • This position is ideal for a self-directed individual with 8-12 years of brand insights experience.
ABOUT AKRAYA
Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Inc's Best Workplaces 2024 and Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024) and Glassdoor's Best Places to Work (2023 & 2022)

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