Marketing - Digital Marketing II

1 week ago

Maple Grove, MN, United States Veterans Sourcing Group LLC Full time

Job Description: Job Title: Digital & Social Media Communications Specialist (ICTX & CRMDx)

*** is seeking a Digital & Social Media Communications Specialist to support the Interventional Cardiology Therapies (ICTX) and Cardiac Rhythm Management Diagnostics (CRMDx) business units. This hybrid role, based in Arden Hills or Maple Grove, plays a key part in driving our digital engagement strategy through compelling content development, community management, social listening, and digital operations support. The ideal candidate is an effective communicator and organized collaborator who thrives in a fast-paced, regulated environment, bringing strong writing skills, attention to detail, and a passion for optimizing the digital customer experience across platforms.

Key Responsibilities:

Social Media Management & Content Execution
• Collaborate with the Social Media Manager and Strategists to create, edit, and route social content for approval (Regulatory, Clinical, Legal).
• Schedule and publish approved content across platforms (LinkedIn, X, Facebook, YouTube).
• Manage daily community monitoring and moderation; route inappropriate or off-label comments per compliance requirements.
• Support in-platform scheduling on Sprinklr and adapt schedules as needed.
• Partner with cross-functional teams (product, legal, marketing) to align messaging and ensure accuracy.

Social Listening & Insights (Talkwalker)
• Conduct daily social listening using Talkwalker; refine and manage listening topics to reduce noise.
• Refresh and update Talkwalker reports; extract actionable insights for internal teams.
• Monitor competitor and key opinion leader (KOL) activity; provide recommendations to improve ***'s positioning.

YouTube Channel Support
• Ensure video uploads meet strategic guidelines: correct descriptions, tags, titles, and playlist placement.
• Maintain quality control over uploads; partner with Digital Marketing and Customer Activation if content doesn't align with channel goals.

Digital Communications Support
• Participate in webpage migration activities (e.g., metadata, formatting, image updates).
• Support SEO-related tasks, including keyword research, copy edits, tagging, and other optimizations.
• Act as a backup for the Digital Operations Specialist.
• Use Monday.com and Sprinklr daily to manage digital asset scheduling and workflow processes.
• Other duties as assigned

Qualifications
• 3+ years of experience in marketing communications, digital marketing, social media, or related fields.
• Excellent written communication and proofreading skills with the ability to write clear, compelling copy for ads, web, and social media.
• Experience with social media scheduling tools (Sprinklr preferred) and social listening platforms (Talkwalker a plus).
• Familiarity with Google Analytics, UTMs, and basic SEO practices.
• Highly organized and comfortable working across multiple projects in a fast-paced environment.
• Experience in a regulated industry (e.g., medical, healthcare, finance) is a strong plus.

Additional Information
• Must be detail-oriented with an eye for process improvement and content quality.
• Willing to say "no" when content does not align with brand or strategy.
• Works under general direction and takes initiative on assigned tasks.
• Demonstrates a commitment to patient safety, product quality, and compliance with regulatory requirements.
OT: Eligible for 1.40 OT Mark-Up: Yes

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