Senior Manager, Marketing

2 weeks ago

Baton Rouge, LA, United States Studyville LLC Full time
Overview

Who We Are
Studyville is a premier academic enrichment hub, where students of all ages gain the confidence, skills, and support to thrive. With a reputation for excellence, we provide high-quality tutoring and a vibrant, welcoming environment that inspires learning and growth.

Position Overview
The Senior Marketing Manager is both strategist and executor. You'll design and implement campaigns that drive measurable enrollment, franchise growth, and district partnerships while using Studyville's remarkable student outcomes data as a storytelling engine. This role requires a marketer who can translate raw numbers into compelling narratives that showcase our impact, differentiate us from competitors, and build trust with parents, districts, and franchise partners. It's ideal for someone who can think like a Director but still enjoys rolling up their sleeves to run ads, create content, and deliver tangible results.

Work Environment
  • This is a full-time M-F position; evening and weekend availability required as needed by the business
  • Ability to travel up to 15% of the time
  • Overnight travel required for conferences and events
  • Primary work location: 8318 Jefferson Hwy, Baton Rouge LA 70809
What We Offer
  • Competitive salary rate: $70,000 to $75,000 - DOE
  • Bonus: 10-15% performance-based (tied to ROI, lead generation, franchise sales).
  • Health Insurance: Dental, Medical, & Vision
  • Flexible PTO policy
  • All business-related travel expenses covered (meals, lodging, and transportation)
Responsibilities

Strategic Marketing Operations
  • Develop and execute integrated marketing strategy tied to student enrollment, franchise sales, and ESA/district funding opportunities.
  • Build and manage marketing calendar aligned with enrollment cycles, franchise launches, and policy-driven opportunities (ESA, TISA, Title funds). Create campaigns for different customer segments.
  • Oversee collaboration with outside marketing firms and other vendors, ensuring strategic alignment and brand consistency.
Competitive Analysis
  • Conduct ongoing market intelligence on tutoring, franchise, and education sectors.
  • Benchmark Studyville's offerings, pricing, and campaigns against competitors.
  • Deliver quarterly competitive analysis reports to leadership with recommendations on positioning, differentiation, and opportunity capture.
Digital Marketing & Demand Generation
  • Manage Facebook, Instagram, and Google Ads with focus on cost-efficient, ROI-positive campaigns.
  • Implement AI-driven campaign orchestration (copy variation, predictive engagement, dynamic spend).
  • Run A/B testing across all campaigns, optimizing for cost per lead and conversion rate.
  • Manage Google Business presence and generate consistent 5-star reviews.
Brand & Content Leadership
  • Serve as Brand Architect, shaping and protecting Studyville's identity while adapting for diverse audiences.
  • Oversee production of proposals, presentations, blogs, white papers, video shorts, and thought leadership content.
  • Coordinate photography/videography and ensure creative materials elevate the brand.
Analytics & Reporting
  • Translate analytics into clear narratives that drive decision-making ("data-fluent storyteller").
  • Use predictive analytics and market intelligence to anticipate customer behavior and competitor moves.
  • Deliver outcome-based reports showing marketing spend tied to student outcomes, district contracts, and franchise growth.
90-Day Priorities
  • Audit all marketing channels, ad performance, and competitor activity.
  • Deliver a comprehensive competitive analysis report with positioning recommendations.
  • Optimize Google and social ad accounts for conversions and lower cost-per-acquisition.
  • Launch automated email sequences aligned with enrollment cycles.
  • Implement reporting dashboard linking marketing spend to ROI and pipeline impact.
Qualifications
  • 6-8 years of marketing experience, with at least 3 in a management or senior role.
  • Proven track record of tying marketing to measurable growth metrics (ROI, ROAS, enrollment, pipeline).
  • Hands-on expertise with Facebook/Google Ads, Salesforce/HubSpot, and marketing automation.
  • Strong content creation and brand management skills (Adobe InDesign proficiency preferred).
  • Experience with competitive analysis, market intelligence, and positioning.
  • Knowledge of education, franchising, or consumer service industries is a plus.


Studyville LLC is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected characteristic."

Pay Range

USD $70,000.00 - USD $75,000.00 /Yr.

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