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Analyst

2 weeks ago

Foster City, CA, United States LanceSoft Full time
Job Description

Job Title: Salesforce Marketing Cloud Analyst
Location: Foster City California 94404- Hybrid, 3 days in office
Duration: 6+ months
Payrate: $80/hr - $85/hr ( All Inclusive)

About the Role:
  • We are seeking a highly skilled and hands-on Salesforce Marketing Cloud Functional Lead to drive the design, deployment, and enhancement of SFMC-based digital engagement strategies. This role bridges business, technical, and marketing teams to translate campaign goals into scalable, personalized customer experiences -leveraging SFMC features such as SMS, Mobile SDK, personalized content, dashboards, and promotional workflows.
Key Responsibilities:
Solution Design & Strategy
  • Lead discovery sessions with stakeholders to gather business requirements, pain points, and campaign goals.
  • Design end-to-end customer engagement solutions using SFMC modules (Email, SMS, MobilePush, Mobile SDK, Journey Builder, Automation Studio).
  • Architect personalization strategies across digital touchpoints using dynamic content, data extensions, and behavioral triggers.
  • Define solution scope and translate business needs into actionable user stories and functional and technical specifications.
  • Lead Integration discussions with upstream systems and develop integration contracts
Cross-Functional Collaboration & Implementation
  • Serve as the functional liaison between marketing, product and product software teams.
  • Guide developers on technical configuration, scripting logic, and integration needs.
  • Lead end-to-end testing of journeys, automation, and campaign setups.
  • Review deliverables, perform UAT, and coordinate go-live execution.

New Feature Enablement & Experimentation
  • Lead implementation of new channels/features such as SMS, push notifications, Mobile SDK integration, and custom dashboards.
  • Build POCs and pilot campaigns for new use cases and promotions.
  • Optimize solution design based on customer behavior insights and feedback.

Monitoring, Analytics & Governance
  • Oversee campaign performance reporting and dashboard creation for stakeholders.
  • Ensure adherence to privacy, security, and compliance requirements (e.G., opt-in/opt-out workflows).
  • Define documentation and governance processes for reusability and audit readiness.
Required Skills & Experience:
  • 10+ years in CRM/Marketing technology with deep expertise in Salesforce Marketing Cloud (SFMC) as a solution designer and cross-functional lead.
  • 5+ years in Salesforce Marketing Cloud.
  • Proven experience designing cross-channel marketing solutions: email, SMS, mobile push, and personalized content.
  • Strong understanding of SFMC features: Journey Builder, Contact Builder, Mobile Studio, Personalization Builder, etc.
  • Familiarity with Salesforce ecosystem integrations (e.G., Service Cloud, CDP/Data Cloud using Mulesoft).
  • Excellent skills in requirements gathering, documentation, wireframing, and stakeholder communication.
  • Hands-on experience with campaign testing, QA, and deployment using SFMC tools.
  • Ability to interpret analytics and optimize journey design based on performance metrics.
  • Salesforce certifications in Marketing Cloud Consultant or Administrator preferred.
Education:
  • Bachelor's or Master's degree in Marketing, Business, Computer Science, or related field.


Meet Your Recruiter

Supriya Namdeo