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Digital Media Strategist

2 weeks ago

Chicago, IL, United States Nexstar Broadcasting Full time

The Digital Media Strategist is a part of the Media Strategy team servicing Nexstar’s strategic accounts, involved in all phases of the digital campaign lifecycle but with a focus on presales media strategy and planning. The Media Strategist will lead/assist in all aspects of client communication, campaign oversight, and account growth, including on-boarding, strategy, planning, proposals, organization, analysis, and new opportunities. This individual will be responsible for coordination between internal and external teams for successful advertising campaign execution across all digital channels, including programmatic, social, and SEM.

RESPONSIBILITIES

  • Develop and implement high level media strategies and tactics, innovative ideas, and solutions for impactful digital media campaigns during the presale process

  • Partner closely with Nexstar sales teams and advertisers to produce best-in-class digital media solutions

  • Communicate media plan strategy and how it effectively meets client goals through persuasive pitch materials and client presentations

  • Establish tangible KPIs for each plan, considering historical information, client goals and objectives

  • Own the creation and management of media plans and budgets throughout the presales process

  • Manage pricing and profit margin while balancing effective media planning and client needs

  • Conduct and lead internal and external meetings with the Sales teams as well as advertising clients through creation and distribution of pre-call/meeting agendas and action-oriented recaps

  • Expertly speak to all digital product capabilities and proactively stay abreast of industry trends and developments to apply to day-to-day planning

  • Effectively manage communication with media partners on an account/campaign level, with strong collaboration in developing media solutions that will achieve client goals

  • Work with client success managers and activation teams on optimization recommendations, best practices and reporting needs providing clear insights to clients

  • Own organization of assigned Asana tiles, SharePoint files, media plans, and all communication from the client and markets

  • Lead the initiative in thought leadership via POVs related to industry trends specific to vendors/technology/competitive

Salary Range: $55,000 - $64,000Other benefits include Medical, Dental, Vision, 401K match, Paid Parental Leave, and Vacation.

REQUIREMENTS / QUALIFICATIONS

  • Candidate should have a Bachelor’s degree or equivalent work experience with a minimum of 2-3 years of experience in digital advertising and media planning

  • Previous experience in digital media planning required, including strong media math skills and Excel proficiency

  • Knowledge of programmatic, social and SEM advertising and the media landscape in general

  • Ability to multi-task with ease in a fast-paced environment and remain accountable to deadlines without exceptions

  • Extreme attention to detail, organizational skills, and strong sense of urgency

  • Fluency in DSPs, Google Ads, and social media platforms, including but not limited to Facebook/Instagram, TikTok, Snapchat, LinkedIn, Twitter and Pinterest, and ability to use each channel to maximize client returns

  • Experience in lead generation/CPA and reporting on ROAS a plus

  • Strong client service skills

  • Ability to analyze and present data effectively and efficiently

  • Persuasive oral and written communication

  • Strong interpersonal skills and ability to work well with a team and independently

  • Proficiency in Microsoft Office (Excel, Outlook, PowerPoint, Word).

  • This is a Hybrid role with four (4) days in office and one (1) day remote per week.

  • The ideal candidate will be located in New York, NY; Chicago, IL.; or Irving, TX.

NOTE: This job description contains the basic requirements for the position and is NOT intended to be a complete list of responsibilities; other duties may be assigned.

Equal Opportunity Employer Minorities/Women/Veterans/Disabled

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.

EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.