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Investments Marketing Lead Analyst, Wealth Marketing
2 weeks ago
Citi Wealth is redefining how the world's most influential clients experience wealth. As an Investment Marketing Lead Analyst, you'll play a pivotal role in shaping how our CIO insights, investment strategies, and global market intelligence come to life through compelling storytelling and client-ready content. You will work closely with the Head of Investment Marketing and the CIO office to translate complex investment ideas into clear, impactful narratives that resonate with High-Net-Worth (HNW) and Ultra-High-Net-Worth (UHNW) audiences across all channels and regions.
Responsibilities:
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Partner with the Head of Investment Marketing and CIO teams to translate investment outlooks, thematic insights, and portfolio strategies into high-impact content for clients and advisors.
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Support the development and execution of integrated marketing campaigns showcasing Citi Wealth's investment leadership and solutions suite.
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Create and manage editorial calendars aligned to market events, CIO outlooks, and content priorities.
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Draft and edit client-facing materials including articles, thought-leadership pieces, social posts, email briefs, and digital assets that bring investment perspectives to life.
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Collaborate with internal and agency partners to ensure consistency of message, tone, and visual identity across all content touchpoints.
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Analyze engagement metrics and client/advisor feedback to optimize content performance and relevance.
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Support event-driven investment content (e.g., market updates, Signals, CIO briefings) and ensure seamless distribution through Citi Wealth channels.
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Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
Qualifications:
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6-10 years of experience in investment or wealth marketing, ideally within global financial institutions, asset managers, or private banks.
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Proven ability to interpret and simplify complex investment topics (macro outlooks, asset allocation, alternative investments, portfolio strategy) for sophisticated audiences.
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Strong understanding of content strategy and digital amplification-from long-form thought leadership to social, video, and internal channels.
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Excellent writing, editing, and project-management skills; ability to deliver under tight timelines.
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Highly collaborative, detail-oriented, and comfortable engaging senior stakeholders (CIOs, investment strategists, marketers).
Education:
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Bachelor's/University degree, Master's degree preferred
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Advanced degree or CFA Level I a plus.
Job Family Group:
Marketing
Job Family:
In-Business Marketing
Time Type:
Full time
Primary Location:
New York New York United States
Primary Location Full Time Salary Range:
$129,840.00 - $194,760.00
In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
Most Relevant Skills
Please see the requirements listed above.
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.
Anticipated Posting Close Date:
Nov 03, 2025
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi (https://www.citigroup.com/citi/accessibility/application-accessibility.htm) .
View Citi's EEO Policy Statement (https://www.citigroup.com/global/eeo-aa-policy) and the Know Your Rights (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) poster.
Citi is an equal opportunity and affirmative action employer.
Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.
