Head of Consumer Marketing, Link

14 hours ago

Chicago, IL, United States Stripe Full time
Who we are
About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies-from the world's largest enterprises to the most ambitious startups-use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
About the team

The Link Consumer Marketing team is responsible for building awareness, engagement, and preference for Stripe's consumer payments product: Link. We are a small dedicated unit embedded in the Product Marketing team, but you'll partner closely with Product, Brand, Growth Marketing, Marketing Operations, Data Science and User Research.
What you'll do

We're looking for our Head of Consumer Marketing that will build and grow Stripe's first consumer product and brand-Link. Link is Stripe's one-click checkout and already has over 100 million consumers, with millions more joining the network every month. You'll set Link's multi-year consumer marketing strategy and lead a team of marketers to deploy against this strategy. You'll conduct foundational work like defining our core positioning and target personas; you'll develop full-funnel consumer marketing campaigns across all channels - e.g. paid media, brand activations, OOH, lifecycle marketing, and partnerships - to drive consumer engagement and growth; you'll launch new consumer features; you'll set our annual consumer marketing budget and regularly report out to the CMO on its ROI.

Responsibilities:
  • Set the vision and manage execution of Link's integrated consumer marketing strategy to drive consumer acquisition and engagement across all marketing touchpoints such as paid media, site, OOH, lifecycle marketing, partnerships, social, etc.
  • Manage a small team of marketers and make critical hires
  • Define target market, segments, addressable audience, and target penetration, partnering closely with user research
  • Allocate marketing budget for all campaigns and report out regularly on its ROI
  • Collaborate closely with product and product marketing to shape the campaign messaging framework and roll product launch moments into the umbrella of the campaign
  • Collaborate with partnerships and comms to define Link's media strategy
  • Guide our creative team with customer insights and key messages to create strong campaigns
  • Direct and manage cross-functional teams (internal and agency). Strong project management, communication and leadership skills are a must
Who you are

We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply.
Minimum requirements
  • 15+ years of experience in tech marketing, ideally 10+ years in B2C marketing and 5+ years managing teams
  • Experience running high-profile campaigns for leading tech companies across a diverse range of channels, and within a rapidly evolving business environment
  • Strong leadership skills with a proven ability to influence teams and individuals
  • Experience owning a marketing budget
  • Fluency with engagement platforms such as Braze

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