Director, Digital Marketing

At doTERRA we encourage all employees to seek out opportunities that will expand their skill set. We strive to help achieve personal career goals by providing opportunities of growth and movement throughout the company.

Position: Digital Marketing Director

Location: Pleasant Grove Office

Department: Marketing

Reporting to: Vice President of Global Marketing

Position Overview

As the Digital Marketing Director, you will lead the strategic development, stewardship, and digital execution of dōTERRA's global marketing vision. This role is responsible for driving digital growth, online engagement, performance marketing, digital product storytelling, and digital-first market positioning.

Working closely with Marketing and Creative, the ideal candidate is a strategic, data-driven digital leader with deep expertise in multi-channel digital marketing, emerging technologies, online consumer behavior, and scalable online acquisition strategies. This position requires strong capabilities in optimizing digital content experiences, and managing market based and global digital operations, tools, and budgets.

You will oversee a broad spectrum of digital marketing functions including website content, social media, paid media, SEO/SEM, email marketing, marketing automation, content strategy, campaign analytics, digital product education, learning & development and digital creative production.

Exceptional leadership, communication, and cross-functional collaboration are required to accelerate dōTERRA's digital marketing transformation.

Core Responsibilities

Digital Marketing Strategy Development and Leadership:

• Partner with the Vice President of Global Marketing to define and execute a comprehensive digital marketing strategy that accelerates global brand growth, online enrollment, and customer retention.
  
• Build standardized, scalable digital frameworks to support product launches, brand campaigns, and education initiatives.
  
• Champion digital innovation, introducing best-in-class methodologies, tools, and data-driven marketing practices.
  

Digital Performance, Media, and Campaign Optimization:

• Lead the evolution of dōTERRA's digital-first marketing approach across social media, SEO/SEM, paid media, influencer partnerships, and owned channels.
  
• Oversee digital campaigns, ensuring maximum reach, engagement, conversion, and ROI.
  
• Establish best practices for marketing automation, personalization, segmentation, and digital performance measurement.
  
• Collaborate closely with IT to evaluate, optimize, and adopt emerging digital platforms and technologies.
  

Digital Product Marketing & Launch Strategy:

• Develop and execute digital go-to-market strategies for new product launches
  
• Ensure digital messaging, visual identity, and storytelling are culturally relevant and aligned with the core brand narrative.
  

Digital Brand Storytelling & Positioning:

• Maintain a compelling digital brand narrative centered around the power of essential oils
  
• Oversee the digital expression of brand campaigns across web, social, and paid media.
  
• Ensure digital brand consistency and adaptability across regions.
  

Digital Education & Advocate Enablement:

• Support digital-first education strategies to equip Wellness Advocates with high-impact online tools, resources, and content.
  
• Integrate digital marketing narratives across e-learning, training modules, and digital resource platforms.
  

Digital Analytics, Market Insights & Reporting

• Facilitate and support digital research, social listening, and data analytics to understand consumer preferences, online behavior, and industry trends.
  
• Deliver actionable, data-driven insights that guide business and marketing strategies.
  
• Define KPIs and dashboards to track brand awareness, digital reach, conversions, CAC, retention, and campaign effectiveness.
  

Leadership, Development and Cross-Functional Collaboration:

• Lead and/or mentor teams across digital marketing, content, creative, and analytics
  
• Foster a culture of digital innovation, collaboration, accountability, and continuous optimization.
  
• Partner closely with Product Development, Sales, Education, Events, IT, and Regional Leadership to ensure cohesive digital alignment across all business objectives.
  

Budget Management and Resource Allocation:

• Build and manage the digital marketing budget with a focus on maximizing ROI, reducing inefficiencies, and improving digital performance.
  
• Optimize digital agency partnerships, platform relationships, and vendor contracts.
  

Events & Digital Experience Integration

• Collaborate with events teams to integrate digital engagement strategies before, during, and after global and regional events.
  
• Ensure all events are supported by high-performing digital campaigns and online experiences.
  

The duties listed above do not define or include all tasks required of the post holder. Duties and responsibilities may evolve with business needs.

Qualifications and Experience

Education:

• Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or related field (MBA preferred).
  

Experience:

• 10+ years of progressive digital marketing leadership experience, including at least 5 years leading multi-country or global digital strategy.
  
• Demonstrated success in performance marketing, SEO/SEM, paid social, email marketing, and marketing automation.
  
• Proven experience managing large, cross-functional, and geographically distributed digital teams.
  

Specialized Knowledge and Skills:

• Deep expertise in digital marketing, analytics, paid media, multi-channel campaign strategies, and digital optimization.
  
• Strong understanding of digital brand positioning, content strategy, and online customer journeys.
  
• Proficiency with digital analytics tools (Google Analytics, Looker Studio, HubSpot, or similar).
  
• Exceptional communication and digital storytelling skills.
  
• Strategic thinker with the ability to balance long-term digital vision with short-term performance goals.
  

Leadership and Interpersonal Skills:

• Proven ability to inspire and lead digital teams.
  
• Strong collaboration skills across executive and regional stakeholders.
  
• Ability to thrive in a fast-paced, high-growth, highly digital environment.
  

Preferred Experience:

• Experience in direct selling, network marketing, wellness, or lifestyle brands.
  
• Familiarity with essential oils or wellness products.
  
• Background in global product launches, performance marketing, or large-scale digital transformation.
  

Why Join Us

At dōTERRA, you'll be part of a global wellness movement that's making a difference in people's lives every day. We offer a supportive, innovative work environment where your ideas matter, your growth is encouraged, and your work has a tangible impact on our community of millions.

doTERRA International, LLC. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability.

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