Director Internal Communications

About Us

Freeman is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry's largest network of experts, Freeman's insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 97-year legacy in event management as well as new technologies to deliver moments that matter.

Summary

The Director of Internal Digital Communications - Content & Digital Channels is responsible for building and executing The Freeman Company's enterprise-wide internal digital communications strategy, connecting employees through a modern, integrated, and data-driven digital ecosystem. This leader will oversee all employee-facing digital platforms and tools, including the intranet (SharePoint-based), email communications platforms (e.g., Poppulo), digital signage, and other emerging solutions that inform, engage, and connect our 6,000+ employees across The Freeman Company and its family of brands.

Early priorities include managing content, governance, and analytics for the current intranet; leading rebranding updates across internal digital platforms; and partnering with IT to evaluate and implement a new intranet solution that aligns with Freeman's digital transformation and brand integration. Reporting to the VP of Communications, this role partners closely with the Senior Director of Internal Communications, IT, HR, and Brand teams to ensure a seamless employee experience that reflects the Freeman brand, culture, and business strategy.

This position will support our Marketing team. It is eligible to work a hybrid schedule, generally requiring work in-office and/or show-site 2-3 days per week. This position is based out of our North Dallas office in Dallas, TX.

Essential Duties & Responsibilities

Digital Content Strategy & Governance

• Audit existing digital channels and use cases to inform and implement integrated internal communications strategies aligned with organizational goals and culture

• Develop and execute an internal digital communications strategy that supports enterprise goals and enhances employee connection, understanding, and engagement

• Create governance models, standards, editorial calendars, and measurement frameworks for digital communication platforms to ensure strategic alignment and operational excellence

• Evaluate and recommend emerging tools and technologies that modernize how Freeman communicates with and connects employees

Intranet Leadership

• Lead day-to-day management of the company intranet (currently on SharePoint), ensuring accuracy, usability, and engagement

• Oversee content governance, analytics, and reporting to track performance and optimize communication effectiveness

• Manage all content and navigation updates required as part of The Freeman Company's ongoing rebranding and integration work

• Partner with IT and cross-functional stakeholders to assess, select, and implement a new intranet platform that supports the company's future-state digital workplace vision

Digital Channels & Tools

• Develop compelling content across multiple formats including articles, videos, presentations, newsletters, and digital displays

• Create and maintain content templates, style guides, and best practice documentation

• Manage content production workflows and editorial processes across team

• Oversee enterprise employee communications tools (e.g., Poppulo for targeted emails, Viva Engage, digital signage)

• Manage and integrate digital signage strategies across offices, event spaces, and production facilities, channel optimization, user experience, and performance analytics to maximize engagement and reach

• Explore opportunities for connecting internal and external content ecosystems (e.g., content that can extend to LinkedIn)

Measurement & Analytics

• Establish channel performance dashboards to measure engagement, reach, and impact across platforms

• Provide data-driven insights and recommendations to improve effectiveness and inform communication planning

Cross-Functional Collaboration

• Partner with IT to align digital communications tools with enterprise systems and security standards

• Collaborate with HR on employee experience initiatives and digital onboarding resources

• Partner with Marketing to ensure alignment of voice, visuals, and experience across all digital platforms

• Support the Senior Director of Internal Communications on enterprise storytelling initiatives and leadership communications that leverage digital channels

Special Projects

• Ability to lead or support high-priority communications initiatives and special projects beyond digital communications

Education & Experience

• 10-15 years of experience in communications, digital engagement, or a related field, ideally within a large, multi-brand or multi-site organization

• Proven experience managing intranet platforms (SharePoint or equivalent) , enterprise email or communications tools, digital signage systems and mobile communication tools

• Strong understanding of digital UX, analytics, governance and AI tool integration

• Experience leading cross-functional projects with IT, HR, and Marketing

• Excellent project management, communication, and stakeholder engagement skills

• Strong writing and editing skills with a digital-first mindset

• Strategic thinking with ability to translate complex business concepts into clear, compelling employee communications

• Project management skills with experience managing multiple initiatives and stakeholders simultaneously

• Change management experience in communications during organizational transitions

• Bachelor's degree from a 4 year accredited college or university with a concentration in Communications, Digital Media, or related field is required; Master's preferred

What We Offer

Freeman provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially. These are a handful of the types of programs and benefits our full-time people may be eligible for. There may be some variances in specific benefits across regions.

• Medical, Dental, Vision Insurance

• Tuition Reimbursement

• Paid Parental Leave

• Life, Accident and Disability

• Retirement with Company Match

• Paid Time Off

Diversity Commitment

At Freeman, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristics protected by federal, state or local laws.

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