Director of Marketing Analytics

At Braze, we have found our people. We're a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity - inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.

Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can't wait to meet you.

WHAT YOU'LL DO

The Marketing Analytics team, part of Marketing Operations & Technology at Braze, is responsible for managing our marketing technology stack, ensuring data integrity, and delivering insights that drive marketing strategy and business growth. Our mission is to empower global Go-To-Market teams with the tools and analysis needed to optimize campaigns and enhance pipeline performance. The team operates across multiple locations, including New York, Seattle, Nashville, London, and Singapore.

Responsibilities:

The Director, Marketing Analytics is responsible for building a cohesive high performing organization by providing data-driven thought leadership, setting strategic direction and applying analytical acumen across the enterprise. If you are a visionary analytics leader with a passion for driving business success through data, we invite you to apply and be part of our exciting journey.

• Drive analytics and executive reporting for marketing communications, providing actionable insights to leadership
• Lead the development and implementation of measurement frameworks to evaluate marketing effectiveness and customer lifetime value
• Build and execute a cohesive marketing analytics vision and roadmap aligned with business goals
• Manage and mentor a high-performing team of marketing analysts, fostering professional growth and high-quality output
• Act as a trusted expert on marketing measurement, attribution, and experimentation
• Conduct analysis of marketing programs across various channels and develop dashboards to track KPIs
• Apply advanced analytics techniques to uncover opportunities and ensure data accuracy
• Collaborate with cross-functional teams to align strategies and support data-driven decision-making
• Stay updated on analytics trends and emerging tools to enhance capabilities

WHO YOU ARE

The ideal candidate is a strategic and hands-on leader with a strong background in marketing analytics and a passion for leveraging data to drive business success. You possess the ability to translate complex data into compelling narratives that inform decision-making. Key qualities include:

• Critical strategic thinker and problem-solver, adept at transforming ambiguity into actionable insights
• Ownership mindset with a focus on delivering impactful results
• Strong communicator, comfortable presenting to executives and simplifying complex concepts for diverse audiences
• Balanced leader, capable of setting strategic direction while being hands-on in execution
• Collaborative team player, skilled in working across global teams and functions
• Bachelor's degree in a quantitative field (e.g., Marketing, Statistics, Economics); Master's preferred
• 10+ years of experience in marketing analytics or related fields, with proven leadership and team management skills
• Demonstrated success in leveraging data-driven insights to enhance marketing performance and drive growth
• Proficiency in marketing analytics platforms (e.g., Google Analytics, Adobe Analytics) and data visualization tools (e.g., Tableau, Looker)
• Strong SQL skills and familiarity with advanced analytics/statistical methods (R, Python a plus)
• Understanding of B2B marketing data and funnel stages, with the ability to analyze campaigns and provide actionable recommendations

For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $164,300 and $182,600/year with an expected On Target Earnings (OTE) between $193,300 and $214,800/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, Braze offers full- and part- time employees a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that all Braze employees own a piece of our company.

WHAT WE OFFER

Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country here. More details on benefits plans will be provided if you receive an offer of employment.

From offering comprehensive benefits to fostering hybrid ways of working, we've got you covered so you can prioritize work-life harmony. Braze offers benefits such as:

• Competitive compensation that may include equity
• Retirement and Employee Stock Purchase Plans
• Flexible paid time off
• Comprehensive benefit plans covering medical, dental, vision, life, and disability
• Family services that include fertility benefits and equal paid parental leave
• Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
• A curated in-office employee experience, designed to foster community, team connections, and innovation
• Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
• Employee Resource Groups that provide supportive communities within Braze
• Collaborative, transparent, and fun culture recognized as a Great Place to Work®

ABOUT BRAZEBraze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.

The company has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 "Best of Marketing and Digital Advertising Software Product" in 2025.

Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America's Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®, among other accolades. Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore.

The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo.
BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER
At Braze, we strive to create equitable growth and opportunities inside and outside the organization.

Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience - regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.

We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we'd love to meet you.
Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.

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