EMAIL MARKETING SPECIALIST

1 week ago

New York, NY, United States Kasmo Global Full time
Responsibilities:
• Develop high-quality emails, OFTs, and digital media in line with our strategy and initiatives.
• Collaborate with cross-functional teams to plan, develop, and execute triggered email marketing programs.
• Optimize emails through A/B and multivariate testing (template, content, calls-to-action, timing, and frequency).
• Develop dynamic content using AmpScript, HTML, and CSS.
• Configure and deploy various email campaigns and journeys (one-time, recurring, triggered, or dynamic-driven).
• Adhere to a strict email campaign quality control process, including tasks like data cleansing, list management, and planning/building journey streams.
• Facilitate continuous improvement within the email marketing environment.

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