Product Manager, Biopsy

Product Manager, Biopsy

Marlborough, MA, United States

Newark, DE, United States

What you will do

The Upstream Marketing role - Product Manager, will be instrumental in driving global decisions on pre-stage gate concept assessments, organic and inorganic, and will serve as the marketing lead for new product development projects from concept to launch through end-of-life. This role interfaces closely with internal and external stakeholders and is a great opportunity to help shape a growing business in the Breast & Skeletal space.

Key responsibilities

• Global upstream product management with a focus on our market leading biopsy franchise

• Collaborate with cross-functional teams to meet milestones and ensure timely product launches and lifecycle management activities with a high level of quality

• Core member of cross-functional product development teams and lifecycle management projects

• Determine addressable market sizes and understand reimbursement dynamics and trends in each geographical area

• Partner with Med Relations on KOL Development and with Clinical Affairs on expanding product claims/indications

• Promote a culture of partnership with cross-functional teams while maintaining a shared level of urgency

• Collect voice of customer research associated with identifying user needs, product needs and features

• Perform in-field customer visits to better assess market opportunities and prioritization

• Collaborate with R&D and Commercial teams to establish unmet clinical needs, translate those needs to design specifications and assist in validation planning and activities

• Develop a deep understanding of the competitive landscape, business needs and pressures, and claims requirements to create a robust project plan and marketing strategy

• Support the development of comprehensive marketing plans including value proposition and messaging creation, key claims, customer segmentation and targeting, and pricing strategy

• Responsible for developing and owning portfolio strategy and roadmap

• Develop product launch strategy and partner with downstream marketing on required marketing materials for new product launches

• Oversee and contribute to launch execution in partnership with downstream regional marketing partners

Strategy, Innovation, and Market Management

• Develop comprehensive global business cases for Opportunity to Market (O2M) innovation process

• Develop new market and concept ideas that include strategic fit, market sizing & financial modeling, high level unmet clinical needs definition, competitive landscape, sales readiness and commercial implications, and go, no-go recommendation

• Collaboration with Ideation Project team members project opportunity assessment, gate 0 charter and O2M gate review material development

• Gain alignment with internal and external customers for key decisions

• Advise and implement lifecycle management including end-of-sale planning and end-of-life roll out strategy

• Build relationships with downstream marketing, KOL's, Scientific and Medical Advisory Board members and relevant medical societies

Position requires ~30% travel (international included).

Qualifications

• BA/BS required, Master's/MBA preferred

• Upstream marketing, new product development experience required

• Demonstrated experience in medical device market management and marketing concepts and practices (minimum 5 years' experience)

• Strong analytical and financial modeling skills preferred

• Excellent communication and presentation skills

• Demonstrated success managing complex projects

• Ability to collaborate and work with internal and external stakeholders in a dynamic environment

• Demonstrated success working as an integral cross functional team member, ability to develop clinical expertise in medical devices and deep understanding of customer needs within medical device markets.

Ready to make a difference in women's health? Apply today and join our team of passionate innovators at Hologic

Additional Info:

The annualized base salary range for this role is $106,700 to $177,800 and is bonus eligible. Final compensation packages will ultimately depend on factors including relevant experience, skillset, knowledge, geography, education, business needs and market demand.

Agency and Third-Party Recruiter Notice:

Agencies that submit a resume to Hologic must have a current executed Hologic Agency Agreement executed by a member of the Human Resource Department. In addition, Agencies may only submit candidates to positions for which they have been invited to do so by a Hologic Recruiter. All resumes must be sent to the Hologic Recruiter under these terms, or they will not be considered.

Hologic, Inc. is proud to be an Equal Opportunity Employer inclusive of disability and veterans.

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