Marketing Analyst

Sporty Group is on the lookout for Champions of our own to be a part of the 'Top Ranked Fastest Growing and Most Successful Online Gaming Brand in the World'. Home to SportyBet, SportyTV, , and the newly launched SportyFM, we continue to lead with innovation and exclusive sports content.

Sporty is expanding and we're building the world's go to platform for everyday entertainment.

As a Marketing Analyst, you will play a critical role in driving insights and enabling data-informed decision-making across our marketing initiatives. You'll contribute to new projects as we expand into new markets, products, and channels, while bringing fresh ideas on marketing optimization. This role requires someone with a strong analytical mindset, an eye for detail, and the ability to communicate findings effectively to both technical and non-technical stakeholders. You will report to the Senior Marketing Analyst within the Business Intelligence (BI) team, with the Marketing team as your primary stakeholders.

• Data Analysis: Dive into marketing data to provide valuable insights. You'll use SQL to extract and analyze data. Identify trends, anomalies, and opportunities for optimization across campaigns and channels.
• Data Story Telling: Being able to clearly explain and summarize key insights to non-technical stakeholders.
• Attribution Models: Understand the value and discrepancies between attribution models in different ad platforms.
• App & Web Tracking: Monitor and analyze user behavior through mobile measurement partners (e.g., Appsflyer, Firebase).
• Investigate broken tracking issues, collaborating closely with Martech, BI, and Developers to ensure accurate data flow.
• Reporting and Visualization: Create informative dashboards and reports using tools like Metabase, Looker Studio, and Mixpanel to communicate insights effectively.
• Marketing Metrics: Monitor and analyze key marketing metrics, including LTV (Lifetime Value), VTD (Value-to-date), CPA (Cost Per Acquisition), CPC (Cost Per Click), ROI (Return on Investment), and more.

• Proficiency in SQL for data analysis
• Experience with marketing analytics, working with different technical teams like Martech and BI as well as in-depth knowledge of marketing metrics and the ability to derive actionable insights
• Excellent communication and presentation skills
• Hands-on experience in reporting, dashboard creation with data visualization tools
• Familiarity with Marketing A/B testing, statistical models and budget forecasting
• Experience with tracking tools for both web and app, including mobile measurement partners like Appsflyer
• Strong analytical thinking and problem solving skills

• Product Analytics skills

Sporty is a remote first company in pursuit of sustainability.

A competitive salary + individual performance based bonuses every quarter

28 days paid annual leave

? Our core working hours are 10am-3pm in your local time zone with flexibility outside of this

Referral bonuses & flash bonuses

Top of the line equipment

Annual company retreats to provide great internal networking opportunities

Interview Process

Remote video screening with our Talent Acquisition Team

Online assessment via Hackerrank

Remote video interview with Team Members (60 Mins)

Final discussion with the hiring manager (60 mins)

Personalised Support

We're committed to making our recruitment process accessible to everyone. If you need any adjustments or accommodations during the application or interview process, please let us know.

Your Move

If you're excited about this role, even if you don't meet every requirement, we'd still love to hear from you. We understand candidates may hesitate to apply if they don't meet all requirements, however your unique perspective is what helps us innovate and grow together.

If you're interested, we encourage you to apply Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.