Marketing Specialist

2 weeks ago

New Brighton, MN, United States Gophermods Full time

We're dedicated to delivering proactive, strategic, and best-in-class IT support to small and medium-sized businesses in the Minneapolis-St. Paul area. We are founded on the principle of being a true technology partner to our clients, helping them leverage IT to achieve their business goals. We are building a team of passionate, skilled, and client-focused professionals to grow with us from the ground up.

Position Overview:

We are seeking a driven and results-oriented Marketing Coordinator to spearhead our growth initiatives. This role is responsible for the entire client acquisition lifecycle, from generating leads and building relationships to closing new business. You will be instrumental in establishing our brand presence in the Minneapolis market and building a sustainable sales pipeline. This is a foundational role with significant opportunity for impact and growth as the company expands.

Key Responsibilities:

  • Develop and execute a comprehensive sales and marketing strategy to achieve revenue targets.
  • Identify and qualify new business opportunities through networking, prospecting, and targeted outreach.
  • Build and maintain a robust sales pipeline using ConnectWise Manage (PSA/CRM).
  • Conduct discovery meetings with prospects to understand their business needs and IT pain points.
  • Prepare and present compelling proposals that clearly articulate our value proposition and solve client challenges.
  • Negotiate contracts and close new managed services agreements.
  • Represent the company at local networking events, trade shows, and Minneapolis Regional Chamber of Commerce functions.
  • Develop and manage our online presence, including the company website, SEO strategy, and LinkedIn profile.
  • Create marketing collateral, case studies, and blog content that showcases our expertise.
  • Build and nurture a network of referral partners in the local business community.
  • Collaborate with the technical team to ensure proposed solutions are aligned with client needs and our service capabilities.

Required Skills and Qualifications:

  • 3+ years of experience in a B2B sales role, preferably in technology or professional services.
  • Proven track record of meeting and exceeding sales quotas.
  • Excellent communication, presentation, and negotiation skills.
  • A deep understanding of consultative selling principles.
  • Self-motivated and able to work independently to drive results.
  • Strong networking and relationship-building abilities.
  • Familiarity with the Minneapolis-St. Paul business community.

Preferred Qualifications (Bonus Points):

  • Experience selling for a Managed Service Provider (MSP) or in the IT services industry.
  • Knowledge of the MSP business model and common service offerings (e.g., managed security, BDR, cloud services).
  • Experience using a CRM or PSA platform like ConnectWise Manage, Salesforce, HubSpot, Pipedrive or similar for sales pipeline management.
  • Demonstrated experience with digital marketing tactics, including SEO and social media marketing.

Benefits:

  • Medical, Dental & Vision Insurance: 50% employer-paid coverage to keep you and your family healthy.
  • 401(k) Retirement Plan : Employer match of up to 4% to help you plan for the future.
  • Disability Coverage : Short-term and long-term disability insurance included at no cost to you.
  • Time Off : Enjoy 2 weeks of PTO and 2 weeks of unpaid time off annually
  • Company- linked performance bonuses

Location & Office hours:

This role is Monday-Friday 8am - 4pm in office at 711 5th SW, Suite 400, New Brighton, MN 55112

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