Sr. Manager, Original Marketing

7 days ago

Santa Monica, CA, United States Starz Full time
Job Description
The Senior Manager, Originals Marketing will manage the strategic and creative development and execution of high-profile, cross-platform campaigns for STARZ Original series, supporting projects from concept to launch while ensuring creative excellence, cross-functional alignment, and quality assurance.
Responsibilities
  • Manage end-to-end series marketing campaigns-from pre-production through post-launch-overseeing positioning, strategy, creative development, and execution to support the series lead.
  • Act as subject-matter expert for assigned titles, analyzing scripts, plot points, spoilers, talent restrictions, legal/clearance requirements, and budget.
  • Develop and maintain core campaign materials-including executive presentations, one-sheets, recaps, and creative briefs-ensuring clarity, strategic impact, and design quality.
  • Oversee creative production across AV, print, and digital, providing clear, actionable feedback to internal teams and external agencies to ensure brand consistency and creative excellence.
  • Develop and execute creative assets for multi-million-dollar media campaigns, including custom brand partnerships, high-impact out-of-home (OOH) activations, and data-driven AV creative.
  • Serve as key liaison across PR, Social, Media, Operations, and other internal teams to ensure alignment on campaign timing, strategy, and creative direction.
  • Assist in ideation and execution of marketing events and stunts that drive awareness, engagement, and subscriptions, leveraging insights into the Starz audience's demographics, interests, and behaviors.
  • Manage campaign budgets in partnership with Finance, Operations, and vendors; monitor spend, control costs, and report topline status to leadership.
  • Ensure legal compliance by routing materials through proper review channels and communicating guidelines to stakeholders.
  • Maintain rigorous quality control for all deliverables, including accuracy, branding, sound mix, color, and graphics.
Qualifications & Skills
  • 6+ years' experience at a network, agency, or major studio leading and executing integrated entertainment marketing campaigns, with specific experience managing creative agencies and production vendors.
  • Strong knowledge of both technical and creative aspects of key art, AV, and digital asset development and production.
  • Proven track record supporting and collaborating with senior executives in high-profile, fast-paced environments.
  • Highly organized, solutions-focused, and adept at managing multiple priorities under tight deadlines with professionalism and confidence.
  • Strong written and verbal communication skills, with an ability to distill complex ideas into concise, compelling narratives.
  • Collaborative team player who can build strong cross-functional relationships.
  • Demonstrated discretion, sound judgment, and ability to maintain strict confidentiality.
  • Budget tracking and financial management experience.
  • Passion for entertainment, marketing, pop culture, and social media, with an instinct for cultural trends and audience engagement.
Compensation

$105,000-$115,000/year

About STARZ

STARZ (NASDAQ: STRZ) is the leading premium entertainment destination for women and underrepresented audiences, and home to some of the most popular franchises and series on television. STARZ offers a robust programming mix for discerning adult audiences, including boundary-breaking originals and an expansive lineup of blockbuster movies, and is embodied by its brand positioning "We're All Adults Here." Complementary to any platform or service, STARZ is available across a wide range of digital OTT platforms and multichannel video distributors and is a bundling partner of choice. STARZ is powered by an industry-leading advanced technology, data analytics and digital infrastructure and the highly rated and first-of-its-kind STARZ app.

Our Benefits
  • Full Coverage - Medical, Vision, and Dental
  • Annual discretionary bonus and merit increase
  • Work/Life Balance - generous sick days, vacation days, holidays, and wellness days
  • 401(k) company matching
  • Tuition Reimbursement (up to graduate degree)


EEO Statement

Starz is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Starz will provide reasonable accommodations for qualified individuals with disabilities. Starz will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.

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